In partnership with BBC Studios, Jasnor is thrilled to launch a wonderful collection of wooden toys and games in Australia, featuring Bluey, her Heeler family, and crew of playful friends. The exciting new range is available from late January 2023, and includes 17 wooden items covering role play, indoor play and outdoor play categories — sure to surprise and delight pre-schoolers and fans of the show.
Retailers can select from an array of food playsets; traditional family favourite games such as Dominoes, Skittles and Charades; and also promote outdoor sports play with a Skipping Rope, Crazy Golf game and even a Cricket set in the launch collection. Stores can bring some Bluey fun to their shelves ‘for real life’ with these great gift ideas for little fans of the top-rating show, covering multiple price points and gifting occasions.
Featuring familiar character art and fun references to favourite Bluey episodes, the vibrant range is suitable for ages 3+, and the collection comes presented in easily recognisable Bluey-branded packaging.
The range — created by UK-based leading toy manufacturer 8th Wonder — is made from responsibly- sourced materials, with the wooden products certified by the FSC.
With further new product releases already planned for Christmas 2023, Jasnor is thrilled to finally have Bluey join its already stellar line up of popular merchandise for top-rating preschool programs.
Jasnor’s CEO, James Thurlow, says: “We are excited to be offering a point-of-difference in the market, with this FSC approved wooden collection offering a unique sales proposition on shelves, by promoting the values of sustainability and social responsibility. We have already received a wonderful response from retail partners, and look forward to showcasing the entire range at the upcoming Australian Toy, Hobby and Licensing Fair in March.”
Jasnor’s CEO, James Thurlow
