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1 Million Items of Bluey Clothing Sold!

Aussie fans can’t get enough of Bluey! With incredible sales since their launch in Big W, Kmart and Target, the Bluey apparel ranges have reached 1 million items sold in Australia in just 6 months. Following a licensing deal with BBC Studios, Designworks Clothing Company launched the ranges in March 2020. Inspired by the fun […]

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Animated Series Bluey Continues to Go from Strength to Strength in 2020

Produced under one roof in Brisbane by Australian production company, Ludo Studio, Bluey is becoming one of Australia’s most popular children’s brands. Following the successful launch of Bluey products in November 2019, BBC Studios has secured a number of exciting deals and major partnerships. The brand has also won awards in both publishing and toy […]

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Penguin Random House Announces That One Million Copies of Bluey Books Have Sold in Australia.

With phenomenal sales in just seven months since the publication of the first Bluey books, Penguin Random House (PRH) announced today that Bluey book sales have reached one million copies across the series. The first three Bluey titles, which launched in November 2019, were the second, third and fourth-highest selling Australian children’s books in 2019. […]

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Two Iconic Aussie Brands Team Up for Bluey’s First Apparel Range

BBC Studios and Bonds are delighted to announce the launch of the first line of Bluey children’s apparel, available online and in store from 8th January. The Bonds x Bluey collaboration sees two iconic and much-loved Australian brands come together for a fun range guaranteed to delight fans of the animated series. Created by Joe […]

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BBC Studios and Disney Strike Global Broadcast Deal for Bluey with Moose Toys Named as Global Master Toy Partner

Bluey is set to launch on a global stage as BBC Studios and Disney announce that the first two series will premiere internationally on Disney Junior from late 2019 and the upcoming streaming service Disney+ in all territories outside Australia, New Zealand and Greater China including Hong Kong, Macau and Taiwan. Australian company Moose Toys […]

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Articles

Meet Bluey, Australia’s Favourite Pup!

A little blue heeler pup from the hilly suburbs of Brisbane has won the hearts of families across the country. In just a few short months, animated series Bluey has become one of the top children’s programs in Australia and is set for more exciting developments in 2019. The series follows six year-old Bluey, an […]