Boat Rocker Studios (a division of global entertainment company Boat Rocker Media) today announced that it has appointed leading Australian-based agency, Haven to represent the licensing in Australia and New Zealand for Dino Ranch, Boat Rocker’s hit preschool show set in a “pre-westoric” setting where dinosaurs still roam.
The 52 x 11’ 3D animation launches April 2nd on Disney+ in Australia following its hugely successful premiere in January on Disney Junior and DisneyNOW in the US and CBC and CBC Gem in Canada. The show ranks as the #1 US cable series among Kids 2-5 and has sustained this top position since premiering in January. The official Dino Ranch YouTube channel, youtube.com/DinoRanch, has reached 5.14 million views and 2.8 million unique viewers just nine weeks since launch.
Haven has been appointed to represent Dino Ranch for Australia and New Zealand. The internationally recognized, multi award-winning Australian-based licensing agency has over 25 years’ experience of delivering breakthrough brand extension programmes for high-profile properties. Haven will be actively seeking partners across a wide range of categories for the thrilling new series.
Dino Ranch — the ultimate playground — is a working farm, dino sanctuary and home to the tight-knit Cassidy family and their distinctive dinosaur best friends. The action-packed series, created by Matt Fernandes of Industrial Brothers and produced by Industrial Brothers and Boat Rocker Studios, is full of dino-driven fun and allows young viewers at home to discover the thrill of ranch life while navigating the great outdoors. It also introduces preschoolers to problem solving, the foundations of forging life-long friendships, strengthening family and community bonds.
Tom Punch, Founder and Managing Director, Haven said: “We’re delighted to be working with Boat Rocker on this dynamic new series. It’s so fresh, diverse and relatable – there’s nothing else quite like it and we know that audiences across Australia and New Zealand are going to be as excited as we are with Dino Ranch.”
Tom Punch, Founder and Managing Director, Haven
Kate Schlomann, EVP Brand Management and Content Marketing, Boat Rocker Media, said: “We’re very pleased to announce that Haven are saddling up for Dino Ranch licensing in Australia and New Zealand. Their vast knowledge and experience of these key territories, coupled with the immense appeal of our unique and thrilling new show, should soon round up a whole herd of great new licensees across multiple categories.”
Kate Schlomann, EVP Brand Management and Content Marketing, Boat Rocker Media
