Following the success of Haven Global and Designworks’ first Peter Rabbit infantwear range in November 2020 — Target Australia have ramped up their support with a multi-category campaign for Easter!
Designworks placed 21 infantwear SKUs across fashion and layette ranges, as well as a 7-piece matching family sleepwear offer! The Peter Rabbit family sleepwear proved to be a huge success in the lead-up to Easter — with stock flying out even before advertising commenced!
Along with the infantwear and sleepwear, additional categories placed included nursery toys from Jasnor Australia, nursery homewares from Bubba Blue, Easter gifting from Park Avenue and publishing from Penguin Australia.
An influencer campaign supported the multi-category collection — with the mini influencers showing off their new Peter Rabbit gear and gifts to a combined Instagram audience of 450,000+.
The Peter Rabbit Easter collection is available in-store and online at Target now.
For licensing enquiries on Peter Rabbit in Australia and New Zealand, contact Diana Markezic at Haven Global — diana [@] havenglobal.com
