The Bugg Report
Target is part way through a re-build of their business model and offering to the consumer. Initially all the research clearly highlighted that even with the difficult times Target have had to encounter, the Target name is both iconic and still has much value. From all reports they are heading in the right direction and […]
The Bugg Report catches up with Simon Gresswell, COO Sanrio Global Limited – EMEA, India, Oceania and Mr Men – Worldwide, during his recent trip to Australia in April to discuss all things Sanrio! Great to speak with you Simon; can you tell us about your recent trip down-under to Australia? Thanks, you too. Well, […]
The Bugg Report sits down with Talia Goldsmith, Director of Licensing at WildWorks Inc to discuss their market leading online social world for kids, Animal Jam, in the lead-up to Licensing Expo in Las Vegas. Animal Jam has been growing strongly since 2010, but it would be great to get an update on recent in-game […]
The Bugg Report catches up with Andrew Hendy, CEO – HeadStart Toys to learn about their entry into the US market and the amazing growth that the business has experienced. The growth and innovation at HeadStart over recent years has been amazing and they have strategically worked to develop a combination of representing the best […]
The Bugg Report had the chance to speak to Brian Maeda at WWE for everything that has happened at the company over the past 12 months and to learn about what will be happening in 2018 and beyond for both events, licensing and consumer products. Thank you for taking to time to speak to The […]
The change that we are experiencing within the toy & licensing industries is occurring at a frightening pace. To achieve success, you must be able to stay ahead of the curve. Looking back on 2017 it is clear that HeadStart International was able to assemble a product line and apply a successful activation plan to […]
As we move well into the new year, and with the licensing industry ever-changing, we had the chance to sit down with Marco Hüsges from the emoji company to talk about his plans for his business both globally and in Australia. With the appointment of Merchantwise as the new local licensing agent for the emoji […]
Norma Rosenhain has been at the forefront of the promotions business for over 30 years and has more recently added the licensing of intellectual property (IP) to her organisation, Centa IP, for films & music; essentially vertically integrating her business. Centa IP is another example of an Australian business taking on the world and achieving […]
It was 10 years ago when Nikki Yeaman and Roma Burke commenced a small online costume business in Brookvale up in the north of Sydney. They named it CostumeBox. I met Nikki and Roma way back in 2007 and from the very beginning, they had a passion and dedication for what they had entered into. […]
As we observe and deal with the changing face of the global licensing industry, we are able to celebrate the lasting successes of a number of Australian companies. These companies specialise in licensed brands in their chosen product categories and they do an extremely good job at what they do. Along with the re-energising of […]