Hello Kitty is experiencing a resurgence in popularity with older girls and young women as a result of the global success of the Hello Kitty Gang social media campaign, which has attracted influencers from the UK, Europe and Australia to align themselves with the brand.
The campaign draws on Hello Kitty’s motto “You can never have too many friends” and the local chapter kicked off at the QT Hotel in Melbourne on Friday with a hand selected group of bloggers and social media influencers attending the Hello Kitty Gang high tea to be immersed into the kawaii world of Hello Kitty. With a combined social media reach of 1.3 Million followers the Hello Kitty Gang filled their social media platforms with the day’s Hello Kitty inspired activities. Members have all been chosen for their affinity and alignment with the global brand and their followers are responding, sharing in the love for their favourite character.
Australian member Tara Milk Tea travelled to Tokyo in September to attend the Sanrio Expo and theme park ‘Puroland’ with members from the UK and Germany, sharing the trip with her 800K plus followers.
The Hello Kitty Gang is growing across the UK and Europe and has seen events in London, including a pop up shop at Top Shop Oxford Street where the public could purchase limited edition Hello Kitty Gang merchandise for the first time and a collaboration with Ministry of Fitness Gym.
Follow the gang’s activities on Instagram at @wearehellokitty and #hellokittygang.
