Haven Licensing has been appointed the licensing sub-agent for Supercell’s The World of Clash, encompassing its flagship online multiplayer strategy game, Clash of Clans, together with its hit spin-off game, Clash Royale, in Australia and New Zealand (ANZ).
Haven will partner with WildBrain CPLG, a trusted licensing partner for leading brands worldwide, who represent global licensing rights (excluding China) for the smash-hit gaming franchise, to capitalize on licensing partnerships across ANZ.
Clash of Clans stands as one of the most successful mobile gaming brands globally, ranking among the top 5 mobile game of all time.
Building momentum since its release 12 years ago, Clash of Clans has sustained its popularity over the years by captivating players of all ages. The licensed merchandise will focus on targeting the core fans; males, teens 12-17, and young adults 18-24.
“Australia is in the top ten markets by game revenue, so there are fans who have played the game for years waiting for product,” says Tom Punch, Managing Director from Haven.
