Haven Global has announced a partnership with the University of California Los Angeles, giving local retailers and labels the opportunity to partner with this truly iconic global brand.
With a year-long centennial celebration kicking off this May, UCLA has become a powerhouse brand across the globe. Famous for a strong, long-running history of sports as well as academics, UCLA is arguably the most famous acronym that instantly brings to mind Southern Californian lifestyle, with the brand spotted on tees and other items worn not only by alumni and their families, but also by superstars such as Justin Bieber, Ed Sheeran and Snoop Dogg.
Utilising this iconic institution can legitimise an Australian brand or retailer’s foray into the American collegiate trend that is key in all major categories in our market; from apparel to stationery to décor – and further strengthen said brand’s validity by using such a highly recognised, respected and aspirational institution.
“Our representation of the UCLA brand gives all partners in our market access to an incredibly historic brand association, as well as an unbelievable collection of fantastic assets,” said Tom Punch, Managing Director, Haven Global. “From iconic Bruins team logos and illustrations, historic track and field uniform designs and products of decades past – to the University’s seal or even just the UCLA name in and of itself… there are limitless boundaries for interpreting these into a wide variety of lifestyle categories for all ages. We can’t wait to bring these to life in our market, and welcome all enquiries for collaborations and licensed product.”
“Haven Global has a stellar reputation and came highly recommended to us,” notes Cynthia Holmes, Director of UCLA® Trademarks & Licensing. “We are thrilled to have the opportunity to tap into their expertise to help us expand UCLA’s historic and uniquely successful international licensing program. The growing interest from the licensing community in lifestyle brands with ‘real substance’ coincides with UCLA’s wish to expand and strengthen its presence around the world. In times where education, understanding of different cultures and creativity are important values to emphasize, UCLA has a lot to offer.”
Go, Bruins!
For licensing enquiries for UCLA product in Australia & New Zealand, contact Anna Dupree from Haven Global on +61 439 818 352
