Press Releases

Hipster Whale Appoints Black Mint Licensing to Represent Crossy Road and Piffle Globally

Leading global gaming company, Hipster Whale, has appointed Melbourne based licensing agency, Black Mint Licensing to represent their key brands Crossy Road and Piffle internationally.

Crossy Road has had over 200 million downloads since launching, making it one of the world’s most successful App games of all time. The game was an instant hit with fans and generated over $10 million in the first three months from launch. Crossy Road has won multiple awards since its launch including Apple’s coveted Design Awards “Best iOS Apps”.

John Vasta, owner of Black Mint Licensing said “we are truly excited to be representing one of the world’s leading game developers in Hipster Whale. Gaming hits don’t come bigger than Crossy Road and we look forward to working closely with the Hipster Whale team to build a licensing programme which represents the game’s fun and quirky brand personality.”

Key focuses for licensing will include collectables, promotions, paper goods and gaming related merchandise, as well as relevant brand collaborations. Vasta says, “we’re looking to sign partners to develop ranges which speak to the gaming audience and reflect the personality of the brand. We’ll be pursuing international fashion and lifestyle brands to develop unique, interpretive collections. Crossy Road is a true international brand so we’re confident anything we develop in this space will appeal to fans all around the world.”

Crossy Road is a global household name within its target demographic, and still maintains a highly active user base. Exciting new development plans are in place for the brand in 2019 and beyond, with more information to be shared in the coming months.

Piffle is another of Hipster Whale’s properties being made available for licensing. Piffle is a new character led multi-ball brick breaking game which launched internationally in December 2018. Since launch, Piffle has already had over 1.5 million downloads and a highly engaged user base. The game recently launched in China with download numbers set to increase strongly over the coming months.

Vasta says “Piffle is already gathering a significant amount of users and we’ll be looking to develop product ranges which reflect the cute, “kawaii” and collectable nature of the brand. Plush will be a key focus as well as collectables and stationery.”

For more information on Hipster Whale licensing opportunities contact:

John Vasta