IMG Partners with Epic Games to Bring Football to Fortnite

This week, Epic Games is celebrating global football in Fortnite with more than 20 top clubs around the world via partnerships facilitated by IMG, Fortnite’s licensing representative.

Starting 23 January, players can choose from 10 different variants of new “Kickoff Set” Outfits to represent their favorite club in-game. Each Outfit can be swapped to any of the 23 football clubs participating, including teams from A-League, Bundesliga, Campeonato Brasileiro Série A, J1 League, La Liga, MLS, Premier League, Primeira Liga, Scottish Premiership and Serie A.

Anyone playing the game can visit the Creative Hub for an immersive football experience throughout the week, and join select clubs around the world in hosted Fortnite tournaments. Additionally, players will be able to earn or purchase two new football-themed emotes to show off their favourite moves.

“Football is consistently one of the top sports that our players tell us they want to see and experience in Fortnite”, said Nate Nanzer, Head of Global Partnerships at Epic Games, “We’re excited to partner with IMG to bring the sport to Fortnite fans around the world as they face off in competitive tournaments, experience new creative modes of gameplay, and celebrate global football.”

Nate Nanzer, Head of Global Partnerships at Epic Games

“We’ve had a lot of fun working with our partners at Epic Games and football clubs from around the world to help bring this unique in-game experience to life,” said Matthew Primack, SVP of Licensing at IMG. “This is a truly international collaboration, tapping into clubs from almost every continent and offering fans the opportunity to express their passion for the beautiful game and their favourite team through the trailblazing world of Fortnite.”

Matthew Primack, SVP of Licensing at IMG

The 23 participating football clubs are: AC Milan, A.S. Roma FC, Atlanta United FC, Borussia Mönchengladbach, Celtic FC, Cerezo Osaka, Esporte Clube Bahia, FC Schalke 04, Inter Milan, Juventus FC, Los Angeles FC, Manchester City FC, Melbourne FC, Rangers FC, Santos FC, Seattle Sounders FC, Sevilla FC, Sporting CP, Sydney FC, West Ham United FC, VfL Wolfsburg FC, Western Sydney Wanderers FC and Wolverhampton Wanderers FC.

About IMG

IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specialises in sports training and league development, as well as marketing, media and licensing for brands, sports organisations and collegiate institutions. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

About Epic Games

Founded in 1991, Epic Games is an American company founded by CEO Tim Sweeney. The company is headquartered in Cary, North Carolina and has more than 50 offices worldwide. Today Epic is a leading interactive entertainment company and provider of 3D engine technology. Epic operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections. Epic also develops Unreal Engine, which powers the world’s leading games and is also adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation. Through Unreal Engine, Epic Games Store, and Epic Online Services, Epic provides an end-to-end digital ecosystem for developers and creators to build, distribute, and operate games and other content.