IRONMAN, a Wanda Sports Holdings Company, has appointed CPLG as its licensing agent for the IRONMAN Triathlon Series and the IRONSPORT brand in Europe.
CPLG will work closely with the IRONMAN Group to develop a range of strategic licensing alliances with best-in-class licensees across a range of categories, including loungewear, underwear, winter accessories, bags and luggage, fitness accessories, healthy snacks, meal kits, homewares and personal care.
“IRONMAN is the No. 1 participation sports company in the world and we are thrilled to be representing the brand,” said Steve Manners, EVP of CPLG. “IRONMAN is a world-class brand with a highly engaged audience of both athletes and fans. We look forward to working closely with the team at IRONMAN to create innovate products that not only expand the brand throughout Europe, but also communicate the ethos behind the brand.”
The IRONMAN Triathlon Series offers athletes the opportunity to push beyond their perceived limits by swimming 2.4 miles (3.8km), biking 112 miles (190km) and running 26.2 (42.2km) miles in route to completing one of the world’s most challenging single-day endurance races and earning the coveted title of IRONMAN. Since its inception in 1978, the IRONMAN triathlon has come to represent the ultimate test of body, mind and spirit for both professional and amateur athletes.
Phase two of the licensing program will see CPLG develop a range of IRONSPORT products for non-technical apparel and athleisure wear, fitness and training accessories, outdoor sporting gear and beyond. To inspire aspirational athletes, the IRONSPORT powered by IRONMAN brand was launched in 2018. The brand extends IRONMAN to those who are passionate about living a fun, active, fitness-fueled life through outstanding products and services.
“We are excited to partner with CPLG to grow our licensee business in Europe,” said Nathalie Wolderling Bishman, Senior Director of Global Licensing for IRONMAN. “The CPLG team has a history of building great brand programs at retail and has established offices throughout our European race markets. We look forward to expanding our licensing business through our combined extensive relationships in the region and bringing new product offerings to our athletes and fans.”
For more information on the IRONMAN brand and global event series, visit www.ironman.com.