Krispy Kreme and The Simpsons Unite to Create the Perfect D’ohnut

March 27, 2018
3 min read

Doughnut panic, but your animated fueled dreams are about to come true. Two iconic brands, The Simpsons and Krispy Kreme, have brought together the best of both worlds to launch Australia’s first official Simpsons D’ohnut.


To celebrate the arrival of the pink frosted treat, Krispy Kreme is giving members of the extended Simpson’s family a chance to try the D’ohnut for free. On Thursday March 29th, anyone with the last name “Simpson” can redeem a complimentary D’ohnut simply by showing photo ID at their nearest Krispy Kreme store*. If you doughnut make the giveaway this time around, you’ll be able to get The Simpsons D’ohnut from 7-Eleven & Krispy Kreme stores until April 30th. The Simpsons D’ohnut puts a decadent twist on the iconic cartoon treat, bringing together a holey trinity of ingredients. Starting with the classic Krispy Kreme Original Glazed™, the doughnut is dipped in strawberry-flavoured white chocolate truffle to achieve the unmistakable pink hue. And of course, no Simpsons D’ohnut would be complet e without coloured sprinkles.

Russell Schulman, Head of Marketing for Krispy Kreme Australia says, “We’re incredibly excited about releasing Australia’s first official Simpsons D’ohnut. Pairing Homer Simpson, the world’s favourite doughnut devourer, with the world’s most iconic doughnut company is a match made in doughnut heaven. Oh, and it tastes just as good as you’ve imagined for all those years!”

Alan Schauder, Managing Director of Merchantwise says, “Merchantwise is incredibly proud to have brokered this landmark international deal for The Simpsons on behalf of Gracie Films Production. A Simpsons doughnut has been a long-time coming and we promise you this Krispy Kreme classic won’t disappoint Simpsons fans or doughnut lovers”.

To tie the launch together, the Simpsons D’ohnut will be available in a bespoke box featuring Homer Simpson, designed exclusively by the artists behind our favourite television family. You won’t be able to avert your glaze. Aussies can get their hands on the official Simpsons D’ohnut by visiting a Krispy Kreme or 7-Eleven stores in New South Wales, Victoria, Queensland and Western Australia.


For a complete list of Krispy Kreme stores visit: www.krispykreme.com.au/our-stores

Simpsons & Krispy Kreme

* Limit one per person from Krispy Kreme stores in NSW, VIC, WA and QLD. Giveaway not redeemable in 7-Eleven, SA stores or Jesters (WA). Valid Photo identification proving surname “Simpson” required to redeem free D’ohnut.

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