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Minecraft Merch Hits New Heights Downunder

Minecraft, from Microsoft’s Mojang Studios, is the best-selling video game in history with over 126 million unique monthly players and over 200 million copies sold worldwide. It is the most popular video game brand amongst Australian boys and girls 7- 14 years [1] and is also loved by teens, adults, parents and educators alike. Now […]

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Australia’s Merchantwise Licensing Appointed for The Elf on the Shelf®

Australia’s Merchantwise Licensing has been appointed by The Lumistella Company as the Australian and New Zealand licensing agent for the global brand sensation, The Elf on the Shelf®. Building upon the brand’s presence in the two countries, Merchantwise Licensing has secured licensing partners Mitch Dowd for apparel, Hinkler Books for novelty publishing and Park Avenue […]

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Merchantwise Licensing’s May Gibbs Returns to Peter Alexander

Just in time for the warmer months, Merchantwise Licensing’s May Gibbs brand returns to Peter Alexander stores and online from Monday 12 October as part of the sleepwear brand’s ‘Aussie Staycation’ collection. From May Gibbs branded ladies sleepwear including PJ pants, sleep tees and sets, the delightful range also includes matching family styles such as […]

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Merchantwise Licensing Confirmed as Australian & New Zealand Licensing Agent for ZAG

Australia’s Merchantwise Licensing has been confirmed as the Australian and New Zealand licensing agent for ZAG Heroez™ Miraculous™ – Tales of Ladybug and Cat Noir and ZAG Heroez™ Power Players. Created by ZAG and co-produced by ZAG and ON kids & family (Mediawan), Miraculous is a globally-renowned CGI superhero series telling the story of a […]

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Merchantwise Licensing’s May Gibbs Partners with Australia Post for Mother’s Day

Merchantwise Licensing’s May Gibbs brand has partnered with Australia Post for the first time with an exclusive Mother’s Day homewares range from leading Australian homewares distributor CWM Homewares now available in store and online and features classic gift items in three colour stories, Safe Travels, In The Treetops and Blossom Love. Celebrating the 80th anniversary of […]

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Bing Enjoys Success as a World Book Day Title

Acamar Films’ award-winning preschool property, Bing, and its global publishing partner, HarperCollins Children’s Books, have had a strong start to the year thanks to a successful World Book Day. Bing’s Splashy Story is #3 in the overall children’s book charts and is also the third bestselling World Book Day 2020 title. Bing is the only licensed character to […]

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The World’s Best-Selling Video Game Brand, Minecraft’s “Mobs in the Park” Pop-up Events in Sydney

Life-sized statues from the world’s best-selling video game brand, Minecraft will be popping up in Sydney at Campbell’s Cove over the weekends of November 23, 24 and November 30 and December 1, 2019. From 10am until 7pm over the two weekends Minecraft fans can meet Minecraft Earth mobs including Muddy Pig, Moobloom and will be […]

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64th Season of Iconic Christmas Windows Revealed Featuring Merchantwise’s May Gibbs

Myer will this year bring to life the work of beloved Australian author and illustrator May Gibbs for its 64th season of iconic Christmas windows. This year’s theme at the flagship Bourke Street, Melbourne store and at Brisbane Myer City is Gumnut Babies – An Adventure Away From Gumnut Land. A talented author, artist and […]

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Merchantwise Licensing Appointed as Australian and New Zealand Licensing Agent for the World’s Best-Selling Video Game Brand, Minecraft

Australia’s Merchantwise Licensing has been appointed as the Australian and New Zealand licensing agent for the world’s best-selling video game brand, Minecraft. The global brand phenomenon from Mojang and Microsoft has previously never had local licensing representation in Australia and New Zealand, and this partnership comes ahead of two highly anticipated new Minecraft game launches […]

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The Gruffalo Celebrates 20th Anniversary with Augmented Reality Trail at Currumbin Wildlife Sanctuary

Through a partnership with Magic Light Pictures, brokered by Australia’s Merchantwise Licensing, The Gruffalo Spotters Trail augmented reality app experience will come to life for the first time in Australia at the National Trust Currumbin Wildlife Sanctuary (NTCWS) just in time for the April school holidays. The event celebrates the 20th anniversary of the much-loved […]