In February, the Australian Toy Association is gearing up for an exciting start to the year with the much-anticipated 2024 Australian Toy Hobby and Licensing Fair, to be held at the renowned Melbourne Convention and Exhibition Centre.
Here are the Details
- Sunday, February 11 — 9am to 5pm
- Monday, February 12 — 9am to 6pm
- Tuesday, February 13 — 9am to 6pm
- Wednesday, February 14 — 9am to 1pm
Across four-action packed days more than 6,000 retailers, exhibitors, media and buyers will come together to buy, sell, witness new toy trends and network amidst a carnival-like atmosphere of colour and movement.
Over 180 exhibitors are set to showcase their products to the trade and these include major players like LEGO Australia, Hasbro Pacific, Spin Master, Moose and so many more major and independent wholesalers, importers, manufacturers and brand owners of toys, hobby, nursery and everything in between.
The excitement extends beyond the exhibit halls, as the venue concourse comes alive with activations from the toy industry’s licensing partners, captivating both delegates and the general public throughout the event.
As the doors close on the first day, the fun and excitement will continue on as we host the annual industry Gala Dinner taking place at Crown Palladium Ballroom from 7pm.
With over 600 guests expected to attend, the night celebrates the people, products and licenses that have made outstanding accomplishments in the industry as well as those products that are expected to wow consumers in 2024. It promises to be an amazing not to be missed networking evening for the industry.
Day two opens the Fair to the media, attracting coverage from major channels, print media, and influencers eager to explore what’s hot and new.
That evening the ATA will host our 25 Year Club Function that recognises individuals who have worked in the industry for 25 years or more. Always a wonderful event that brings together the past and present industry representatives who make the industry the vibrant community that it is today.
Alongside the Fair we also hold informative information sessions at the ATA Learning hub, this year will see the 2nd Women in Toys event on the Tuesday afternoon and of course Variety will attend on the Wednesday afternoon to collect product generously donated by Fair exhibitors, that will be passed onto children and families who are doing it tough.
The 2024 Toy Hobby and Licensing Fair is set to be another fantastic event for the industry and we welcome all retailers of children’s products to attend. For more information, be sure to check out the ATA website.
By Alice Sanderson
This article is also featured in Edition 46 of The Bugg Report Magazine
