Press Releases

Nickelodeon Reveals First Eco-friendly JoJo Siwa Apparel Collection Made in Collaboration with Australian Label JNR NATION

SYDNEY, 15 January, 2020 – Nickelodeon Australia has teamed up with edgy Gold Coast fashion label, JNR NATION, to release a limited edition, eco-friendly JoJo Siwa kids’ apparel collection – JOJO SIWA x NICKELODEON x JNR NATION.

The 14-piece collection ranging from party dresses and skirts, to leotards, leggings, swimwear and more, is all handmade in Australia with the highest quality, eco-friendly fabrics produced from recycled plastics, making it Nickelodeon’s first sustainable apparel line to go to retail globally.

Inspired by JoJo’s signature style and the hottest summer trends, the new collection is bold and bright and features eye-catching prints. Stand-out items include the Live Your D.R.E.A.M. Dress, Daydreamer Sunseeker Hat with a specially cut ponytail hole and the D.R.E.A.M. Crazy Big Sequin Jacket with reversible sequins.

JNR NATION was founded in 2015 by Sarah Richards, a Gold Coast Mum of three, and produces ethically-made apparel for kids.

The label made its London Fashion Week debut in 2018 impressing the likes of Vogue, Zahra Rhodes and Juicy Couture and has since garnered an A-List fan base, including Curtis Stone, Ashton Kutcher, Amy Shark and of course JoJo Siwa.

JoJo Siwa

Claire O’Connor, Vice President of Consumer Products and Retail Marketing, APAC, ViacomCBS Consumer Products said, “We are thrilled to be working with Australian fashion label JNR NATION, and the fact that this new collection is made with fabrics from recycled plastics will connect with many Australians who are putting sustainability top of mind.”

“Sarah has done a fantastic job translating JoJo’s unique style into show-stopping garments and accessories that are sure to catch the eye of young Siwanatorz around the country.”

Sarah Richards, Owner of JNR NATION said, “I am a big fan of JoJo’s bold and colourful aesthetic and how it translates to fun party and dancewear that makes kids light-up and break into dance.”

“I have really enjoyed developing this collection and am extremely proud of the final designs and the sustainable message they carry. I hope that those who purchase the garments, both adults and kids, understand the benefit and value of sustainable clothing and this becomes a purchasing consideration moving forward.”

To find out more or purchase the new JOJO SIWA x NICKELODEON x JNR NATION visit

International shipping is available for orders outside of Australia.