Smiffys is a Leading Fancy Dress & Party Manufacturer with Over 125 Years in the Industry

The brand has been in the business of fancy dress since 1894 and has over 2,000 stockists worldwide. Offering over 8,000 products, Smiffys have a wide range of costumes & accessories for all seasons with a focus on outstanding quality, innovative design & value for money. Their license portfolio features over 90 properties, including popular toy & entertainment brands. Smiffys costume range is the perfect addition to any toy retailers product offering.

Smiffys shares their top picks and new children’s licensed products for 2023.

In 2022 we brought top global toy brand L.O.L. Surprise!TM to the costume market with Spice Devil costume for Halloween. This year we are excited to see the launch of the core collection of costumes featuring iconic L.O.L. Surprise!TM dolls such as Diva, Queen Bee & Countess Kitty. These deluxe character costumes feature sequin embellishments, metallic fabrics and doll motifs, bringing the L.O.L. Surprise!TM brand to life.

The Julia Donaldson collection from Smiffys continues to soar in popularity, as the charming stories appeal to parents and children alike. The range includes iconic characters such as Zog, Stick Man & The Highway Rat. Everyone’s favourite ‘The Gruffalo’ is brought to life with a deluxe, embroidered plush costume and tableware range — perfect for throwing the ultimate Gruffalo party or picnic. Ideal for Book Week & Halloween seasons, the collection also includes Room on the Broom witch costume. Look out for new additions to the range in 2023 with Princess Pearl, The Mouse & The Gruffalo’s Child costumes launching later this year.

Classic entertainment brands remain in demand all year round for us at Smiffys, and we expect 2023 to be no different. Top Gun continues to soar into 2023 after the release of smash hit movie Maverick, and the Smiffys range offers costumes for all ages.

Where's Wally?
Where’s Wally?

The classic Where’s Wally range is popular for Book Week and beyond as it makes the perfect group costume for all the family. Other family favourites Grease & Shrek are always a hit for our customers, bringing legendary brands into the costume market.

Our Smiffys team here in the Australian office in NSW are here to help with all your enquiries on our exciting new ranges and best-selling lines.

To find out more & view the full collection, contact us at sales [@] or visit

This article originally appeared in The Bugg Report Magazine Edition 43