Budgy Smuggler, the renowned swimwear brand from Australia, has combined with SmileyWorld for a collection of swimwear with unique youth-orientated designs incorporating the distinctive icons of the Smileys. The collection, which features one-pieces for women and girls, and brief styles for men and boys, provide a fun and playful way to bring positivity to the beach or pool.
The three designs include:
- SmileyWorld Donuts, available in brief-styles for men and boys, a one-piece for women and girls and a unisex bucket hat
- SmileyWorld Gradient, available in brief-style for men and a one-piece costume for women
- SmileyWorld Geometric, available in brief-style for men, and a one-piece for women, and a unisex bucket hat
What started as a laugh in a backyard of Australia, Budgy Smuggler has continued to grow, building their reputation on playful designs, allowing consumers to embrace their body and their sense of humour. Meanwhile, SmileyWorld has been synonymous with emotional expression and building EQ since its inception in 1997, driving towards a more positive future that enables people to express themselves, their way.
Ross Wilson, Chief Product Officer – Fashion, at The Smiley Company, said, “The new collaboration with Budgy Smuggler felt like a perfect fit. This collection allows consumers to express who they truly are through fun and playful designs, with a healthy dose of humour. We’re thrilled to be working alongside a partner who champions personal expression, in the same way that we do.”.
The collection is available now at www.budgysmuggler.com
