Warner Bros. Discovery Global Consumer Products has partnered with dusk to launch a limited-edition “Willy Wonka & The Chocolate Factory x dusk” home fragrance and bath and body collection. This collaboration invites fans to immerse themselves in a world of pure imagination and scent.
For generations, fans of the original Willy Wonka & the Chocolate Factory film have wondered what the chocolate factory might smell like. Now, through this collaboration, they can finally experience those scents. Inspired by the iconic film, this whimsical range of candles, room sprays, and self-care body products aims to bring the legendary factory to life through fragrance, capturing the joy, curiosity, and childhood wonder of the beloved story.
The collection features seven fantastical scents designed to transport you into Willy Wonka’s world:
- Scrumdiddlyumptious: Caramel and more caramel, with toffee, butterscotch, and praline notes swirling together like a golden river of sweets.
- Violet, You’re Turning Violet!: A juicy blend of blueberry and grape, with a playful and nostalgic sugar candy base.
- Chocolate River: Melted chocolate and praline petals create a rich, velvety scent of pure indulgence.
- Marshmallow Pillows: Soft and sweet with layers of nougat, marshmallow, and vanilla, evoking the comforting magic of Willy Wonka’s world.
- Oompa Loompa-Licious: A delicious fusion of peanut butter, honey, and chocolate, with a smooth vanilla base that’s pure mischief.
- Lickable Wallpaper: Fresh and fruity with popping gum and fruit salad notes, balanced by creamy banana and vanilla for a scent directly from Willy Wonka’s garden.
- Golden Ticket: A limited-edition golden chocolate orange fragrance, bright with mandarin, orange, and sugar candy, finishing with warm vanilla and cinnamon.
Each product, whether a hand-poured candle, a playful room spray, or an indulgent body product, has been carefully crafted to allow fans to literally experience the world of Willy Wonka.
Andrew Bromell, Vice President – Warner Bros. Discovery Global Consumer Products ANZ, stated, “Willy Wonka & the Chocolate Factory is a film that has captured the imaginations of generations, and we’re thrilled to bring that whimsical world to life in a completely new way – through scent”. He added, “Who hasn’t wondered what a chocolate river or a lickable wallpaper might smell like? With this collection, fans can finally experience those fantastical fragrances. It’s like taking a journey through Willy Wonka’s factory with your eyes closed – a truly sweet adventure for the senses!”
Jeremy Taylor, CMO of dusk, commented, “We’ve always believed in creating a little magic with our fragrances, and what better inspiration than Willy Wonka’s world of pure imagination? For 25 years, dusk has brought fragrance into Aussie homes—and what better way to celebrate than with a little magic, inspired by Willy Wonka’s world of pure imagination?” He continued, “This collaboration lets everyone become that lucky Golden Ticket winner every time they light a candle or spritz a room spray. One moment you’re at home, and the next you’re a kid in Willy Wonka’s candy garden—surrounded by the scent of chocolate fudge, ripe snozzberries, and rainbow-drops. It’s whimsical, it’s nostalgic, and it’s just so much fun. We can’t wait for our customers to experience the joy and wonder of these fragrances”.
To further celebrate this launch, dusk will unveil “Whiff & Wonder,” an immersive activation near its new flagship store in Sydney’s Queen Victoria Building (QVB). From July 3, the QVB space will transform into a mini-Chocolate Factory, inspired by the film, complete with décor and interactive scent experiences. Visitors can explore a wonderland of fragrance, discovering the new products and other delightful surprises. The QVB flagship store opens on July 3, allowing fans to step directly into Willy Wonka’s world of scent and imagination.
The Willy Wonka & The Chocolate Factory x dusk collection will be available starting June 30 at dusk stores nationwide and online at dusk.com.au. This limited range is expected to delight both long-time Willy Wonka fans and anyone who enjoys a touch of nostalgia and fantasy in their home. It invites consumers to step into a world of pure imagination and scent and rediscover a childhood dream they can actually smell.
