Tag: licensing
How Will The Licensing Business Evolve?
As technology impacts more businesses and traditional business models, guessing what the licensing business will look like 10, 20 or 30 years from now is an interesting topic to ponder. If you take movies, music or taxis for example, you see immediately how technology has fundamentally changed these forever. Where you used to purchased DVDs…
Australian Licensing Industry Founder John Walsh Passes Away
John Walsh who died last Saturday at the age of 79 was one of the founders of the Australian Licensing industry. Born in Adelaide John’s family moved to Melbourne when he was very young and he later joined his parents running their drapery business. He joined leading supermarket chain GJ Coles when 20 and worked…
The “State of the Licensing Nation” in the United Kingdom
As we begin the countdown to October’s Brand Licensing Europe (BLE), what is the “state of the licensing nation” here in the UK? Outside of politics (more on this later) there’s been a good deal to cheer up the country through spring and summer. In sport, women’s teams came to prominence with good performances in…
The Great Licensing Catchphrase Conundrum
It’s a new world and the platforms, cultures and terminology we use and experience change daily. We used to watch television advertising and listen to the radio but we now turn to Facebook, Twitter, Instagram and Snapchat to see what is happening on the topics that we are actually interested in. How Marketing & Advertising…