Merchantwise has been appointed by Devolver Digital to represent licensing and merchandising opportunities for the hit indie video game Cult of the Lamb across the Asia Pacific region.
Created by Melbourne and UK-based developer Massive Monster, Cult of the Lamb launched in 2022 and instantly went viral, selling 4 million copies across the world on platforms including Xbox, PlayStation, Nintendo, PC and Mac.
With its unique visual aesthetic, strong storytelling and characters, Cult of the Lamb casts players in the role of a possessed lamb saved from annihilation by an ominous stranger, which must repay its debt by building a loyal following in his name. Players start their own cult in a land of false prophets, venturing out into diverse and mysterious regions to build a loyal community of woodland worshippers and spread their ‘Word’ to become the one true cult. The game combines ultra-cute graphics with darkly comic themes, appealing to a teen and adult market.
In collaboration with Devolver Digital, Merchantwise will develop fan-focused merchandise and collaborations in categories including fashion, toys and collectibles, homewares, gifts and novelties across priority markets including China, Japan, Korea, Southeast Asia, Australia and New Zealand.
Alan Schauder, Merchantwise Group CEO said, “Merchantwise is delighted to be working with Devolver Digital on this brilliant and original new game which originated in our own hometown of Melbourne and has become a global success. With its kawaii, dark-yet-funny character design, we believe that Cult of the Lamb has all the attributes for success in the world of licensing and consumer products. Our specialist international gaming team led by Philippe Bost can’t wait to get started.”
Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital, said, “I am very happy to welcome Merchantwise as a key licensing partner for Cult of the Lamb. The game is a massive hit worldwide with a huge and very loyal fanbase so it’s brilliant to secure international representation for consumer products across APAC through the Merchantwise team. They are joining us at an exciting time for Cult of the Lamb’s consumer products programme – we have already secured several exceptional partners and we are looking forward to meeting potential future partners next month at Brand Licensing Europe in London to complement Merchantwise’s activity.”
