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Minecraft Merch Hits New Heights Downunder

Minecraft, from Microsoft’s Mojang Studios, is the best-selling video game in history with over 126 million unique monthly players and over 200 million copies sold worldwide. It is the most popular video game brand amongst Australian boys and girls 7- 14 years [1] and is also loved by teens, adults, parents and educators alike. Now […]

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The World’s Best-Selling Video Game Brand, Minecraft’s “Mobs in the Park” Pop-up Events in Sydney

Life-sized statues from the world’s best-selling video game brand, Minecraft will be popping up in Sydney at Campbell’s Cove over the weekends of November 23, 24 and November 30 and December 1, 2019. From 10am until 7pm over the two weekends Minecraft fans can meet Minecraft Earth mobs including Muddy Pig, Moobloom and will be […]

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Merchantwise Licensing Appointed as Australian and New Zealand Licensing Agent for the World’s Best-Selling Video Game Brand, Minecraft

Australia’s Merchantwise Licensing has been appointed as the Australian and New Zealand licensing agent for the world’s best-selling video game brand, Minecraft. The global brand phenomenon from Mojang and Microsoft has previously never had local licensing representation in Australia and New Zealand, and this partnership comes ahead of two highly anticipated new Minecraft game launches […]