Saturday — May 14, 2022

VBM Appointed by FIFA to Create New and Innovative Licensing Program for FIFA Women’s World Cup

Australian based sport licensing specialist Velocity Brand Management (VBM) has announced that it has been appointed by the Federation Internationale de Football Association (FIFA) has appointed as their exclusive licensing agent in the Australian and New Zealand market across all FIFA properties including the upcoming FIFA Women’s World CupTM to be played across Australian and New Zealand soil from 20 July to 20 August 2023.

VBM has been appointed to manage the licensing and retail program for the FIFA Women’s World Cup 2023TM and the FIFA World Cups in 2022 (Qatar) and 2026 (USA, Canada and Mexico), the FIFA Trophy Collection and the recently launched FIFAe program in the Australian and New Zealand markets.

“The FIFA Women’s World Cup is the largest sporting tournament in the world in 2023 and it’s an honour that VBM has been selected to represent FIFA in this territory” VBM CEO James Ashworth said.

VBM CEO James Ashworth

“Football remains the most popular team sport in Australia and this is a fantastic opportunity for us to connect to all new audiences through a multi-dimensional licensing program that will help grow the footprint of football in this market.” Mr Ashworth said.

VBM CEO James Ashworth

VBM is an independent agency that was established in 2004 and is the long-term licencing agency for Football Australia, Cricket Australia, National Rugby League, Australian Olympic Committee, New Zealand Rugby and Fiji Rugby and has created bespoke licensing and merchandising programs for Rugby World Cup and International Cricket World Cups globally.

The mission of the FIFA Women’s World CupTM is to showcase the world’s best female players, engage audiences with a world class event, exceptional storytelling and blaze a trail for women’s empowerment and in conjunction with the FIFA team, VBM aim to build a licensing program that speaks to the football fan through fashionable, well designed products that represent the bold & colourful, inspirational, inclusive and authentic feel of the FIFA Women’s World Cup program.

John Nicholl, Head of Commercial Revenues for the FIFA Women’s World Cup Australia & New Zealand 2023TM, said: “We are delighted to be partnering with experienced sport licensing specialist Velocity Brand Management.

John Nicholl, Head of Commercial Revenues for the FIFA Women’s World Cup Australia & New Zealand 2023TM

“VBM have extensive experience in the local and global sporting landscape and will ensure we have a world-class licensing and retail program fitting of the 2023 FIFA Women’s World Cup.

John Nicholl, Head of Commercial Revenues for the FIFA Women’s World Cup Australia & New Zealand 2023TM

“It is crucial football fans from all over the world can purchase a range of quality products exclusively for the tournament, enhancing the fan experience and generating positive emotions and great memories that will last a lifetime.”

John Nicholl, Head of Commercial Revenues for the FIFA Women’s World Cup Australia & New Zealand 2023TM

FIFA Women’s World Cup Australia & New Zealand 2023TM – Quick Facts

  • The 9th edition of the FIFA Women’s World CupTM
  • Tournament dates: 20th July to 20th August 2023
  • The FIFA Women’s World Cup 2023 will be a tournament of firsts:
    • the first in the Southern Hemisphere
    • the first to be co-hosted by two confederations (AFC and OFC)
    • the first to feature 32 teams (up from 24 teams in 2019)
  • 32 teams from 5 continents competing in 64 matches
  • To be broadcast on Optus Sport in Australia and Sky Sport in New Zealand
  • 10 venues across 9 Host Cities in Australia and New Zealand

For more information:

FIFA Women’s World Cup Australia & New Zealand 2023TM

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