Vlad & Niki — Haven Market Wrap October 2020

YouTube’s global sensation “Vlad & Niki,” is an imaginative live-action preschool series showcasing the everyday antics of young brothers Vlad and Niki. Australian kids and their families are enjoying the short-form streaming content filled with everyday brotherly non-stop live action adventures, creativity and tons of fun starring seven-year-old Vlad Vashketov and five-year-old Niki Vashketov.

Dominating the preschool space “Vlad & Niki” have captivated Australia’s youngsters with more than 21.6 million monthly views and more than 230 million total views. In addition, their global audience comprises of more than 54+ million subscribers on their English speaking channel and 120+ million throughout their 16 Channels, in 13 languages, with more than 5 billion a month viewing average.

The inspiration for the series began when Vlad noticed the antics of other kids while watching YouTube and then asked his parents to help him create one of his own. The Vashketov family began recording and uploading videos of the boys during their free time on the weekends in their home. As their popularity grew, so did the families’ creativity. Each episode is produced with an innovative mix of live action, animation and music to create comedic videos that capture the attention of the preschool demographic. Adding to the family-fun are the boys’ real-life comedic mother Victoria Vashketova and occasional guest appearances by their one-year-old brother Christian.

The world’s most popular and fastest growing YouTube kidfluencer channels, “Vlad & Niki” was launched in English in 2018 by Content Media Group FZC, LLC, co-founded by Sergey and Victoria Vashketov, the parents of the property’s global superstars. The key preschool learning themes for “Vlad & Niki” include family fun, discovery play, home adventures, indoor and outdoor play, singing and dancing.

In keeping with their imaginative and play themes, “Vlad & Niki” just launched new interactive gaming Apps and after the first week had more than a million downloads. “Vlad & Niki” has attracted global licensing deals with leading toy marketers Playmates Toys and Zuru Toys. Roll out is scheduled for June 2021.

“We started filming videos on the weekends and within two years Vlad and Niki have now recorded almost 300 episodes that have made a global impact entertaining kids and families,” says father Sergey Vashketov. “The series has far exceeded our expectations. We could never have dreamed this big, with one of our biggest videos actually gaining more than 300 million views in 30 days. Just unbelievable!”

Sergey Vashketov

Tom Punch, Managing Director for Haven Global, the global licensing agent for Vlad and Niki, says “The innovation and themes in the Playmates and Zuru toy lines are clever, and in keeping with the stories in their content. We are thrilled to see the calibre of partners who are coming on board globally for this brand”.

Tom Punch

“Vlad & Niki” received numerous YouTube Creative Awards, commonly known as Play Buttons, including a Ruby Play Button for fifty million subscribers; three Diamond Ruby Play Buttons for ten million subscribers; 16 Gold Ruby Play Buttons for a million subscribers; and 16 Silver Ruby Play Buttons for one hundred thousand subscribers.

Preschooler and their caregivers can watch the comedic adventures of “Vlad & Niki” on YouTube at “Vlad & Niki”.


This article was originally featured in our October 2020 magazine

Edition 34