TPF Sports — Market Wrap October 2020

TPF Sports is a global sports marketing and merchandise agency with an extensive history of 30 years.

From their humble beginnings as the activations partner for the 2000 Sydney Olympics through to managing the reproduction of the AFL & NRL Fixture for the last 26 years, TPF Sports have established themselves in providing market leading eco-systems and end-to-end 360 solutions for their valued partners.

We create the things that connect your brands to people and people to your brand.

TPF Sports

Their passion for working with kid’s participation programs like NAB Auskick and Woolworths Cricket Blast alongside their management of AFL and NRL membership club packs has seen TPFS handle over 10 million parcels comprising a mind-blowing 100,000,000 individual pieces of product, whilst managing, analysing, tracking, packing and mailing over 7 million lines of data coding. More than 65 Clubs and Associations have trusted TPF Sports to ensure their members get access to games, wear their club colours, connect and engage with their brand.
Their licensing program has given life to some amazing collaborations like the best-selling Holden Monopoly and Uno, a Tradie Bathurst 1000 underwear range and even the joining of forces between Holden and Disney’s Star Wars franchise. They’ve also activated some truly unique sales promotions like the Coles AFL micro-figures and more recently the Supercars Heroes and Legends of Bathurst Wheelies program with Supercheap Auto Retail.
Their experienced Brand Management, Event Merchandising and E-Commerce teams have managed world class events and activations for Australia’s most renowned sporting brands like the recent 2020 Supercars Bathurst 1000 Championship which saw their partner Red Bull Holden Racing Team take home the win. With offices in Melbourne, London, Hong Kong and Vietnam, TPF Sports not only have global fulfilment capabilities but they also pride themselves in being able to provide services in Intuitive Technology, Consumer Products, Membership and World Class Events.

This article was originally featured in our October 2020 magazine

Edition 34