Press Releases

2018 LIMA Australian & New Zealand Licensing Awards

Last night saw the first ever LIMA Australian & New Zealand Licensing Awards kick-off with a sold-out crowd at Leonda by the Yarra in Melbourne. The night featured Retail, Product and Licensing Awards as well as the introduction of the LIMA Australia Licensing Hall of Fame. The support from the industry across Australia & New Zealand was phenomenal and LIMA Australia would like to thank everyone for supporting this inaugural awards evening. A huge thanks also goes to the sponsors for being a part of the event and helping LIMA Australia to make the event a success.

See the full photo gallery below the award winners

The 2018 LIMA ANZ Award Winners


Best Retailer for Film, Television, Character and Entertainment Licensed Products

Best Retailer for Brand, Corporate, Fashion, Art and Digital Licensed Products

Best Retailer for Sports, Fitness, Street & Lifestyle Licensed Products

Best Online Retailer for Licensed Products

Best Retail Marketing Campaign (in-store, online, social media) for Licensed Products
COTTON ON BODY: Bouffants & Broken Hearts – Apparel & Accessories Collection


Apparel, accessories or soft lines licensing product or campaign of the Year
CAPRICE: Harry Potter – Infant & Toddler Apparel (Warner Bros.)

Hard lines licensing product or campaign of the Year
HEADSTART INTERNATIONAL: Sesame Street – Tickle Me Elmo Toy (Sesame Workshop & Haven Global)

Publishing and paper goods licensing product or campaign of the Year
FIVE MILE PRESS: The Wiggles – Emma’s Ballet Class (Book & Tutu Gift Set) (The Wiggles Pty Ltd)

FMCG, Licensed promotions and events product or campaign of the Year
KRISPY KREME: The Simpsons – Limited Edition Donut (20th Century Fox & Merchantwise)

Events product or campaign of the Year
SHOWTIME ATTRACTIONS: Peter Rabbit – Live Event Experience (Frederick Warne & Co & Haven Global)

Licensing product innovation of the Year
IMPACT ROCK MERCHANDISE: Licensed Doormat Program


Infant or Pre-school License of the Year
THE WIGGLES: The Wiggles Pty Ltd

Girl’s License of the Year
LOL SURPRISE!: MGA Entertainment & Haven Global

Boy’s License of the Year
MARVEL: The Walt Disney Company

Digital, Video Game or New Media License of the Year
EMOJI: The Emoji Company & Merchantwise

Brand, Corporate, Fashion or Art License of the Year
WHERE’S WALLY: NBC Universal DreamWorks & Centa IP

Sports, Fitness, Street or Lifestyle License of the Year
AFL: Australian Football League

Hall of Fame

2018 LIMA Australia Hall of Fame Inductee
Fred Gaffney

On behalf of the Licensing Industry, LIMA Australia would like to congratulate Fred Gaffney on his induction into the LIMA Australia Hall of Fame this year. Fred was one of the founding figures for licensing here in Australia and is our first inductee.