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2019 Asian Licensing Excellence Awards Winners Announced

The 2019 Asian Licensing Industry Excellence Awards Awards Ceremony was held at the Hong Kong Convention and Exhibition Center on January 6, 2020. Authorized industry elites and leaders from around the world participated in the ceremony and witnessed the announcement of the awards.

Asian Property of the Year
B.Duck – SEMK Products Limited

Corporate Brand/Lifestyle Property of the Year
Marvel – The Walt Disney Company

Digital Property of the Year
Honor of Kings – Tencent

Entertainment Property of the Year – ANIMATED
Boonie Bears: Blast into the Past – Fantawild Animation Inc.

Entertainment Property of the Year – LIVE ACTION
Avengers: Endgame – The Walt Disney Company

Licensed Promotion of the Year
Starbucks X Jimmy Liao’s The Moon Forgets Co-branded Gift Cards Kits – JIMMY S.P.A.(SHANGHAI) CO., LTD. / Starbucks

Location-Based or Experiential Initiative of the Year
Ali’s Wonderful Land in Chengdu – Beijing Dream Castle Culture Co., Ltd. / Chengdu New Pastoralism Theme Park Management Co., Ltd.

Retailer of the Year
Miniso Hong Kong Ltd. – We Bare Bears

Licensee of the Year – Apparel/Footwear/Accessories
Fujian Lixun Group Co. LTD – B.Duck Adult/Kids Tide Shoes, Clothing and Boutique Accessories

Licensee of the Year – FMCG
The Face Shop Co., Ltd – Coca-Cola/Cosmetics

Licensee of the Year – Housewares/Novelties
Miniso – Miniso X Pantone Series

Licensee of the Year – Toys
Hot Toys – Marvel Collectibles and Merchandise

The Newcomer Award
The British Museum – The British Museum


Click here to view photos from the awards ceremony