University Games Launches 35th Anniversary Celebration – New Look for U. Games Australia

January 10, 2020
3 min read

San Francisco, CA ─ University Games have announced that 2020 will be a year of celebration for the San Francisco-based company filled with monthly events, parties and announcements.

At the official launch event at University Games’ corporate headquarters, Bob Moog, Co-Founder and President, explained the meaning behind the new company logo: “We begin the celebration of our 35th year with the introduction of our new company logo. This logo symbolizes our unique mixing of learning and fun. The red letter ‘U’ stands for University and takes one back to our beginnings as a learning company in 1985. The ‘G’ stands for Games which represents the fun that we inject into every product we release. Together the red and the blue UG overlap creating something unique with the color purple. The merging of learning and fun is where we stand alone in offering our games and puzzles to families around the world.”

“Lots of people talk about branding and logos, but no one takes it as seriously as we do,” continued Moog. “Some companies focus on learning, others on fun. We do both!”

The new logo is only the start of a year of global events planned by University Games. In January, UG Studios, a live streaming, high-octane content channel dedicated to games and puzzles, will offer a series of interviews, game shows, game reviews and game demos to game players and game buyers around the world. With correspondents in San Francisco, London and Sydney, there will be three different accents to listen to on a dedicated YouTube channel.

University Games

U. Games Australia Unveils New Branding

Sydney, Australia – U. Games Australia, a subsidiary of University Games, is implementing the fresh, new look for 2020. The new corporate branding, rolling out across the world, is being adopted by the Australian arm of the corporation.

John Herbert, Managing Director of U. Games Australia, is looking forward to an eventful 2020 – “We are excited about the reach of the global corporation and incorporating the new branding direction into the Australian business. This year we are launching some of our biggest brands to date and are more focused than ever on delivering high quality, fun products that encourage learning.”.

U. Games Australia began in 1997, the result of a shared vision between Bob Moog (founder of University Games) and John Herbert (Managing Director, U. Games Australia). U. Games Australia represents the University Games product range, as well as a unique range of science, toys and localised games and puzzles to the Australian market.

Learn more about U. Games Australia by visiting ugames.com.au