Bundaberg Brewed Drinks has appointed WP Brands (Brand Management & Licensing Agency) as their licensing and merchandising agent for the Australian and New Zealand market.
Bundaberg Brewed Drinks is a fourth-generation Australian family-owned company, best known for its premium non-alcoholic drinks, which includes the iconic Bundaberg Ginger Beer. Holding a range of 13 brews, all bottled within the one-of-a-kind stubby bottle and accompanying rip-cap lid, this evergreen brand has become a staple within the Australian FMCG landscape.
With distribution across major supermarket chains including Coles and Woolworths, in addition to off-premises locations across the country, the range is uniquely brewed using real fruits, herbs and spices in its hometown of Bundaberg.
In 2022, the Bundaberg range was rated Australia’s #1 Soft Drink in the 2022 Canstar Blue Most Satisfied Customer Awards, cementing its place as an Australian icon. In addition, consumer research has shown that 1 in 4 Australian households have a type of Bundaberg Brew in their pantries.
Bundaberg Brewed Drinks CEO, John McLean, shared his excitement for the new venture of the iconic Australian business. “This is a great opportunity for us to connect with consumers in a new and exciting way.”
Bundaberg Brewed Drinks CEO, John McLean
Lim Mi-Kyoung, Managing Director at WP Brands also shared her enthusiasm for the brand and the opportunities on the horizon. “It is an honour to be entrusted with this respected Australian brand and with over 50 years of iconic images, Bundaberg Brewed Drinks resonated with all age groups. We look forward to introducing high quality merchandise to consumers.”
Lim Mi-Kyoung, Managing Director at WP Brands
