emoji® Inks Global Brand Collaboration Agreement with IMPS for The Smurfs™

July 5, 2019
1 min read

The emoji company, creator of the globally awarded emoji® brand has signed up for a fantastic brand collaboration with IMPS for Smurfs.


Individual capsule collections will be available across all categories such as Apparel, Accessories, Footwear, Electronics, Drinkware, Fan Merchandise, Home Goods, Stationery and other categories from spring 2020 onwards.

Smurfs x Emoji

“It’s all about emotions !” says Veronique Culliford, CEO of Imps and daughter of Peyo. “We could not have dreamt of a better match between two worldwide famous brands: emoji® and The Smurfs. Both spreading out smiles, happiness and fun to all the blue planet’s citizens. We are so proud of this great partnership”.

“We are thrilled about this brand collaboration” says Marco Hüsges, CEO and Founder of the emoji company. The Smurfs have a 60 year history and are beloved by kids all around the world and so are emoji® brand icons. Our two highly popular and iconic brands have teamed up and the result is a creative and emotional partnership with the mission to make consumers happy all around the world”.