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Harry Potter Franchise Wins The NPD Group’s Toy Industry Award

Warner Bros. Harry Potter Franchise received The NPD Group’s Toy Industry Award1 for Top Gaining Toy Property of 2020 in the Games & Puzzles category. The awards were shared with the winners during NPD’s Global Toys Connect virtual event on 27 January 2021.  The awards were given to the manufacturers and licensors of Europe’s top gaining toy properties by category, as well as the top gaining toy property of the year, according to NPD’s Retail Tracking Service.

“We are thrilled to receive this award from The NPD Group and have them recognize the strength of the Harry Potter franchise. During these challenging times, it has been uplifting to see children and families come together to play games and puzzles while experiencing the magic of Harry Potter.”

Julian Moon, SVP EMEA at Warner Bros. Consumer Products

“These awards recognize achievements and unique successes during an unprecedented year in the toy industry. In the face of these challenges, we congratulate all of this year’s award winners for their resilience and wish them continued success in 2021.”

François Klipfel, President Toys at The NPD Group

[1] Based on The NPD Group’s Retail Tracking Service, euro sales generated from January-December 2020

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