Worldwide licensing agency, Haven Global, has been named as Sesame Workshop’s Agent of the Year.
Haven Global wrapped up Sesame Street’s 50th Anniversary celebration in 2019, with the 50 Years and Counting Art Exhibition that ran until the end of January 2020. 50 international and local street artists re-envisaged 50 Sesame Street characters as part of a 4-week art exhibition held in Melbourne Central Shopping Centre.
The Australian Licensing Agency then brought the world’s first Sesame Street Circus Spectacular to life in partnership with Showtime Attractions. The national two-year tour kicked off at the end of 2019 and continued to tour into 2020. Due to COVID-19 restrictions the tour was put on pause, but is set to re-launch in Q1 2021.
In a year like no other, Haven Global continued to push the dial — launching multiple Family Sleepwear programs with The Warehouse and Big W, expanded their Infants and Children’s program at mass, and celebrated a joint toy venture with The Wiggles and master toy partner, HeadStart International.
2021 is set to be another huge year for Haven Global and Sesame Street, with a nation-wide promotional program slated for release in February.
“It’s a pleasure to announce Haven as Sesame Workshop’s Licensing Agent of the Year. We’re so proud of the work we’ve accomplished together in Australia and New Zealand over the past year — including taking home the Preschool License of the Year Award at the 2019 Licensing International Australia & New Zealand awards.”
“The Haven team really embraces Sesame Workshop’s mission of helping kids grow smarter, stronger and kinder. We love working with them and we’re looking forward to our continued partnership and success.”Will DePippo, Director of Asia Pacific at Sesame Workshop
Yvonne King, Director Haven Global
“We are delighted to receive this acknowledgement for all our hard work. 2020 marks our 15th year representing Sesame Street in Australia and New Zealand and we’re really proud of the results of our efforts to keep reinventing the local program to ensure it stays fresh & engaging for our consumers. It’s a testament to the brand & our relationship with the fabulous team at Sesame Workshop that we can still get so excited about it 15 years on!”
For licensing enquiries for Sesame Street in Australia and New Zealand, contact Diana Markezic at Haven Global — diana [@] havenglobal.com