Jasnor Australia — Market Wrap (March 2021)

Things look a little different as 2021 gets underway, and we still face unprecedented challenges but this hasn’t stopped the team at Jasnor. We are committed to delivering an outstanding 2021 for our customers and consumers as we continue to offer the very best brands, the most exciting trends and the latest award-winning products. In 2020 we launched some amazing new licensed properties, iconic characters and unique formats. In 2021, we’ll build on the success of these launches and introduce hot new properties across various categories.

Harry Potter

On the back of the extremely successful launch of Hot Wheels™ Maker Kitz, we are excited to expand our range by introducing two new brands in this category, Barbie™ Maker Kitz and Harry Potter Maker Kitz. These easy to create crafts offer hours of fun as kids can create and customise their own designs and try their hand at creating a string of lanterns, become a fashion designer with the Barbie Origami Fashion Studio, or impress their friends with the large scale Light-up Hogwarts Castle – which is truly magical!


WOW! PODS continue to shine! The first release included popular characters from Marvel, DC Super Friends, Harry Potter Wizarding World and Disney. This year we can’t wait for the next installment of this light-up collectible craze. We are thrilled to expand our offering to include totally lit Marvel limited editions in chrome and monochrome finishes, as well as introducing many other popular properties like Space Jam, Minions and Jurassic World.


Love, Diana, everybody Loves, Diana! She is unapologetically girlie and believes that play can be found everywhere, especially through imaginative stories, creativity and fun filled ADVENTURES. Diana believes that girls are NOT JUST ONE THING they are a MASHUP of personalities, styles and characteristics that can change every day. Diana is every little girl’s best BEST FRIEND! Jasnor is thrilled to be a part of the Love, Diana phenomenon with the introduction of a wide range of popular products over the coming months. The first new release includes 5 popular mealtime formats with cheerful and bold designs to make mealtime extra fun. Stay tuned for more new releases throughout the year!

Love, Diana

Jasnor is proud to have been a Wiggly partner for the past 16 years! As we join in the celebrations of 30 years of The Wiggles we have several new releases slated for first half. Made from soft plush material, the new Poseable Emma Ballerina doll features wires in her arms, legs and feet so that little ones can easily manipulate to form different poses and play patterns. The new Mini Plush Collector Set features the four favourite Wiggly performers and their friends Wags the Dog and Dorothy the Dinosaur. At around 20cm tall, each character is the perfect size for little hands to carry. Both new items are presented in an open front display box for added impact on shelf. Stay tuned for our exciting new ‘We’re All Fruit Salad’ themed mealtime collection, plus much more Wiggly fun to come throughout 2021!

The Wiggles


This article was originally featured in Edition 36