MGA Entertainment Australia has announced a new and exciting partnership with Bensons Trading Company, who will now manage the full MGAE product portfolio across Australia. BTC, a family-owned company with more than 60 years of experience in the toy industry, will work with the wholesale distribution channels for independent retailers. This association will ensure that MGAE brands, an important retail segment for the toy industry, continue to flourish in Australia. Product stock is scheduled to be available beginning June 2019.
“MGA Entertainment has a diverse roster of brands to debut at Australia Toy Fair 2019 – from collectibles to new products to celebratory anniversaries – MGAE will keep fans asking What’s Next?,” said Sapienza Salerno, Managing Director, MGA Entertainment Australia. “Here’s to some very exciting times for MGAE Australia and Bensons in 2019 and beyond!”
“BTC is both honoured and excited to be a part of MGAE expansion into Australia, and we look forward to working with all independents,” said Jeff Keighran, CEO of BTC. “We welcome you to visit us at the Toy Fair Australia at Stand I21.”