Haven Partners with Pinkfong to Launch Baby Shark Phenomenon in Australia & New Zealand

March 5, 2019
2 min read

Boasting over 2.4 billion YouTube views and growing a rate of 6 million a day and a multitude of weeks on the US Billboard and UK pop music charts, viral online sensation Baby Shark is taking Australia by storm with over 150,000 views daily, amassing over 3.5 million in just the last month. Engagement has spread way beyond the YouTube channel and Baby Shark has ingrained itself in popular culture with celebrities like Ellen DeGeneres, James Corden and Jimmy Fallon hitting their millions of followers with their take on the catchy tune and accompanying dance. Kylie Jenner even threw a surprise Baby Shark performance at the first birthday party for her daughter Stormi which she shared with her 128 million followers on Instagram, and which was picked up by media globally.

Baby Shark

A pre-Christmas consumer products launch into the US and UK saw Baby Shark become the #2 best-selling toy on Amazon within 12 hours of launch, selling out in 2 days. Likewise, Walmart US, and The Entertainer UK, sold out within weeks, and already a further 100 products are in development for release this year. The slate of toy partners signed on already covers market leaders including WowWee, Cardinal/Spin Master and Hasbro.

Haven Global is amped up to launch a raft of consumer products into Australia and New Zealand this July with blue-chip partners Caprice and Zak signed on for apparel, bags, footwear, home, dinnerware and more. “The pent up demand for Baby Shark product is going to see this product fly off the shelves in the lead up to Christmas. WowWee toys are already blowing out and based on the numbers, there are thousands upon thousands more retail sales opportunities just waiting to be filled!” said Yvonne King, Director of Haven Licensing. “The output from Pinkfong is going to take us well beyond Christmas with Baby Shark animated digital shorts in production to launch 2019 and a movie underway.”

“We are delighted to have Haven Global on board to launch Baby Shark products in the Australian market,” added Minseok Kim, CEO of Pinkfong. “This will be just the first of many more hot properties from Pinkfong’s content, and we’re excited to be expanding into this new territory.”


For licensing enquiries on Baby Shark in Australia and New Zealand, contact Yvonne King from Haven Global via yvonne@havenglobal.com or on +61 9015 6615