Tuesday — May 10, 2022

Mumpower to Release Results of Exclusive Research at ATA Toy Fair 2022

Mumpower, Australia’s leading agency shaping brands that speak to Mums, will reveal exclusive insights at the digital event (Monday 28 March to Friday 1 April), from data gathered from Mum-shoppers and Mum-influencers. 

Founder and Chief Growth Partner Christie Nicholas will present two webinars, designed to fast-track revenue and relationships for brands that target Mums. 

“In general, over 76% of Mums control the majority of household spending. We also know Mums are very active on social media, with many connecting directly with other Mums that influence their decision to buy,” Ms Nicholas said. “At Mumpower, we foster the relationship between Mums and brands, to educate and inspire Mums to make informed buying decisions.” 

Founder and Chief Growth Partner Christie Nicholas

Attending brand representatives will gain new insights directly from the mouths of Mum-shoppers and the influencers that speak to millions of Mums, on ways to bolster marketing campaigns and ultimately their ROI in 2022. 

ATA Executive Manager Alice Sanderson: “We are delighted to invite Christie to speak to the delegates at the nation’s biggest industry event. We attract thousands of attendees from around the world and it is a great opportunity for our trade to promote and source brands and enjoy live-streamed presentations from trusted partners such as Mumpower.” 

ATA Executive Manager Alice Sanderson

Christie Nicholas:  “The ATA Toy Fair Digital 2022 is the perfect platform for toy and hobby brands to discover and leverage our latest market research insights, new influencer marketing trends and proven strategies to scale brand trust and awareness.” 

Founder and Chief Growth Partner Christie Nicholas

‘Scale Sales with Mum Shoppers’ will be held on Monday 28 March at 11am and will detail S.M.A.R.T. Strategies proven to accelerate sales with the latest trends on how, why and what Mums are buying.

Influencer Marketing Fast Growth Strategies will be held on Thursday 31 March at 11am and will unveil new Influencer Marketing trends, mistakes to avoid and strategies to amplify Mum-to-Mum Advocacy.

Mumpower has a long history of leading Mum-centric brands to next-level brilliance. With a vast network of 20,000 Mum shoppers and more than 2,000 Influencers who speak directly to millions of Mums, these ATA exclusive sessions will provide industry clarity and clear direction of proven ways to empower Mums to choose your brand.


Sign up for the webinars at — toyfair2022.delegateconnect.co

For more information contact — admin@mumpower.com.au

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