Pam Lifford has been promoted to President, Warner Bros. Global Brands and Experiences, with responsibility for Warner Bros. Consumer Products, DC, Themed Entertainment and a new Global Franchise team. As President, Warner Bros. Global Brands and Experiences, Lifford is charged with developing all-new fan-engagement business opportunities as well as working to align the current fan-focused activities of WBCP, Themed Entertainment and DC that lend themselves to next-level development. She’ll also work with all divisions of the Studio to ensure that every touchpoint for cross-divisional and cross-company collaboration is maximized. Additionally, Lifford will coordinate with WarnerMedia sister companies HBO and Turner as well as various AT&T divisions when appropriate.