Retailers Relish In Overwhelming Demand for JoJo Siwa Ahead of 2020 Aus Tour

October 25, 2019
4 min read

SYDNEY, 25 October 2019 – Nickelodeon superstar JoJo Siwa is bringing her D.R.E.A.M. tour to Australia this January 2020, making stops in Brisbane, Sydney and Melbourne.

“I’m super excited to bring my D.R.E.A.M. Tour to Australia this January! I had such a great time on my last visit and can’t wait to see everyone again. We’re going to have the best time ever!” said JoJo Siwa.

JoJo Siwa

Due to overwhelming demand, with almost 50% of ticket inventory sold within 48 hours of Nickelodeon’s pre-sale, an additional four shows have been added to the tour to allow for her ever expanding Australian fanbase to see their icon.

Tickets to JoJo’s D.RE.A.M. Tour aren’t the only thing expected to sell out. JoJo’s ever-evolving range of merchandise, including her signature JoJo Bows, were hot property during her 2018 tour, with retailers benefiting from her on-ground presence as tens of thousands of kids adorned themselves in JoJo product in preparation to meet their icon.

“JoJo’s signature fashion look has proven to be a huge hit at retail. Led by the all-empowering bow, sales increased by over 90% during her last Australian tour”, said Yvonne King, Director Haven Global. She continues, “Retailers could not keep up with the demand for everything JoJo. Selling out across our dancewear range, fashion accessories, bags, stationery, lunchware and drinkware, the Siwanator’s can’t get enough!”

Many retailers are looking to capitalize on the news of JoJo’s trip down under, either stocking-up on fan favourites or launching new branded products. “We’re particularly excited about a brand new fragrance launching just in time for JoJo’s visit through Chemist Warehouse, the follow-up to the first sell-out range,” said King.

Big W is also jumping aboard the JoJo train, stocking an exclusive Singing JoJo Siwa D.R.E.A.M. Doll which is currently available to pre-order online for $39 and will be released 31st December. Sporting her signature double bow, this 10″ JoJo Siwa Singing Doll sings her newest hit song, “D.R.E.A.M.” JoJo features poseable arms and legs and comes dressed in an outfit inspired by the one she wears in her music video and on stage. JoJo comes with a teal microphone, hairbrush and a wear-and-share bow accessory. The Singing JoJo Doll will inspire young fans to be themselves through empowering and uplifting positive play!

Kids aren’t the only ones with a fascination for JoJo’s merchandise. “My daughter was going crazy for you. She has all your bows. The bow line is doing amazing things”, said Jackie O, host of Australia’s largest breakfast radio show, during their live interview Thursday morning. While her co-host Beau Ryan queried “I know you from your bows, but my daughter also loves your voice, and everything about you. What came first the bows or the music?”. “I just love bows, I always wore them, people nicknamed me JoJo with the bow bow,” said JoJo, “My favourites have to be all the rainbow ones.”

Kids eagerly awaiting JoJo’s arrival can download her brand-new free mobile game, JoJo Siwa – Live to Dance, where they can virtually join the YouTube sensation on her multi-city dance tour.

Published under Crazy Labs (a TabTale brand), fans join JoJo’s team of dancers on stage and compete their way throughout the tour. As they progress, players learn various dances, styling tips and more in preparation for the big stage while engaging with JoJo’s unique and colorful style.

Current retailers stocking JoJo products in Australia include; Chemist Warehouse, Target, Kmart, Big W, Spotlight and The Reject Shop.

JoJo Siwa first landed down under in June 2018, with over 35,000 young fans sporting her signature bows flocking to her East Coast appearances. Her 2020 Australian visit will extend an epic 80+ city tour that kicked off with a sold-out show in Phoenix, Arizona on 17th May 2019. Continuing to wow audiences night after night with her dynamic live show, JoJo’s high energy and natural flair for entertaining will most definitely deliver kids and families an experience they will never forget.


Fans can visit nick.com.au/JoJo for a list of upcoming tour cities, dates and ticket information.