Tuesday — November 30, 2021

ViacomCBS Consumer Products Zooms Ahead with 2021 Virtual Partner Presentation

Last week ViacomCBS Consumer Products held their first ‘virtual’ partners presentation, revealing plans for their growing franchise portfolio for 2021 and beyond. Guests heard from Beverley McGarvey (Chief Content Officer & EVP, ViacomCBS ANZ) and Mark Kingston (SVP International Licensing, ViacomCBS Consumer Products) who discussed the ViacomCBS merger, local and global content pipelines and the addition of Paramount+.

Christie Scandura (Senior Manager Licensing & Retail, ViacomCBS Consumer Products ANZ) and Chiara Middleton (Retail Marketing & Licensing Executive, ViacomCBS Consumer Products ANZ), then took centre stage alongside Tom Punch (Founder & Managing Director, Haven Global) and Yvonne King (Director, Haven Global), to introduce partners to ViacomCBS’ diverse and extensive portfolio of products for ‘Every Age, Every Aisle, Everywhere’. From Multi-generational icons including Garfield, SpongeBob, Avatar and Rugrats, to adult and super-fan fueled franchises such as Star Trek, MTV and Paramount Pictures, followed by preschool powerhouses with PAW Patrol, Baby Shark and Blue’s Clues & You!, ViacomCBS proved they had all consumer covered.  

In other exciting news, the team announced two SpongeBob spin-off series’, Kamp Koral: SpongeBob’s Under Years and The Patrick Show, a Rugrats reboot, PAW Patrol: The Movie theatrical release and new Star Trek iterations, as well as their plans to double down on their preschool slate with renewals of top hits. In addition to a second season of the newly released Santiago of the Seas, Nickelodeon has also greenlit a fourth season of Blue’s Clues & You! along with a ninth season of PAW Patrol, which was the number-one preschool series on STV last year, and is set to premiere the highly anticipated new series Baby Shark’s Big Show! this May.

Following the formalities ViacomCBS presented their annual awards which saw Cotton On Group claim Partner of the Year and Big W claim Retail Partner of the Year. Other winners included: Softlines Partner of the Year – Hot Springs, Hardlines Partner of the Year – Spin Master, Innovative Partner of the Year – Colorific, Collaboration of the Year – Threebyone and Creative Partner of the Year – Expedition Apparel.

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