Award-winning global independent animation studio ZAG continues to build its aspirational brand ZAG HEROEZ™ Miraculous™ – Tales of Ladybug & Cat Noir—winner of the 2018 Teen Choice Award for Choice Animated Series—and today announced new global licensing partner, Ipanema Sandals, as well as Winning Moves for EMEA. The new partners join a “Miraculous” licensing and merchandising program that topped the $100 million mark in retail sales in 2017, and with top-TV ratings garnered worldwide, season two airing globally, season three launching mid-2019, and seasons four and five now in pre-production, Miraculous continues to gain momentum.
Ipanema sandals and flip flops, the Brazilian brand coveted for their creative and comfortable on trend styles, will be developing a Miraculous-Ipanema collaboration footwear range for kids and adults. The collection, which consists of flip flops and back-strap sandals for kids, and an exclusive adult flip flop, will be available at retail in the southern hemisphere in November 2018, and rolling-out in the U.S. and Europe in April 2019. And Winning Moves will be launching a “Miraculous” Monopoly Junior game just in time for the 2018 holiday season. The Ipanema agreement was brokered by Gloob Licensing, and Winning Moves by Bulldog Licensing.
“Miraculous continues to build its fan base, demonstrated through TV ratings that are still #1 in many countries for kids and girls (4-11) and we keep winning awards,” commented André Lake Mayer, President, Global Consumer Products for ZAG. “We are honored to have Ipanema Sandals and Winning Moves, two best in class Licensees giving their perennial products a Miraculous spin, allowing kids and kids at heart to engage with their favorite relatable heroes, Ladybug and Cat Noir!
The new deals fall on the heels of the recent announcement that Tab Tale launched the first official global mobile game on April 24, 2018, that attracted 20 million downloads in the first 2 months; Funko is just rolling out a must-have trio of collectible “POP!” stylized vinyl figures available on shelves worldwide (excluding Japan, China and Korea) beginning in May 2018; PEZ will be debuting the series iconic heroes in their unique PEZ candy dispenser configuration’s in August 2018 in France, Spain, U.K., Italy, Germany and more (excluding U.S. and Canada); and the GUESS x “Be Miraculous” Ladybug Fashion kids capsule collection will debut in August 2018 in USA and EMEA. Additional global and pan-regional licensing partners include Bandai (master toy), Ferrero (Kinder Joy & Surprise Egg), Zara (perfume), and Panini (magazines and sticker books).
Miraculous was recently voted Best License of the Year and Best Entertainment Property at Spain’s 15th Licencias de Actualidad awards (2018); “Best Kids Brand” at the Italian Licensing Awards (2018); “Kid’s Brand of the Year” by ABRAL (Brazilian Licensing Association, 2017); and won Spain’s Chupete de Oro 2017 Award for the “Best Kids Character” (2017).