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BY THE BUGG REPORT

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From a Licensing Perspective by Kelvyn Gardiner

This article is written by Kelvyn Gardiner from Asgard Media, whose career in licensing dates back to 1979. Since then Kelvyn has been marketing...
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Columns

Wide Eyes News from the Tube (FAANG vs BAT)

Wide Eyes News from the Tube is written by a leading industry expert and is focused on providing a quick snapshot of the best...
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According to Downsey

According to Downsey — Edition 11 (Adapting)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report. At the moment licensing like all industries is facing...
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Columns

Only Watching for the Ads — How Advertising is Adapting to COVID-19

A regular column by David Born, Director of Born Licensing on all things relating to the advertising space all around the world. Like most industries,...
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Columns

Only Watching for the Ads — How Licensing Continues to Build Across the Advertising Space

A regular column by David Born, Director of Born Licensing on all things relating to the advertising space all around the world. Super Bowl is...
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Columns

An Age of Three Digital Phases (so far)…

This article is written by Isabel Wu from Meta Management and covers all things digital. Meta Management is a consultancy specialising in helping its...
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According to Downsey

According to Downsey — Edition 10 (Recovery)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report. Like the licensing business worldwide, the UK industry has...
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Columns

Sally Pseudonym — Edition 2

Sally Pseudonym is a guest writer focusing on what’s going on in the toy industry and gives you some general information about the ups...
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According to Downsey

According to Downsey — Edition 9 (Furloughed)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report. Up to three weeks ago most people in the...
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Columns

Sally Pseudonym — Edition 1

Sally Pseudonym is a guest writer focusing on what’s going on in the toy industry and gives you some general information about the ups...
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Columns

Wide Eyes News from the Tube (March 2020 Edition)

Wide Eyes News from the Tube is written by a leading industry expert and is focused on providing a quick snapshot of the best...
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According to Downsey

According to Downsey — Edition 8 (Gamechangers)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report. I spent many happy childhood days at The Oval...
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