HomeFeatured

Featured

BY THE BUGG REPORT

What Big Licensing Moments Will 2026 Bring? By David Born, Born Licensing

I recently released a Born to License podcast episode about which movies I anticipate will do well in consumer products licensing this year. Looking...

Welcome to the 2026 Toy Fair!

Welcome to the 59th in-person Toy, Hobby and Licensing Fair, proudly hosted in glorious Melbourne, Australia. Across four action-packed days, attendees will have the opportunity...

Mattel — Where Mattel Brands Live Beyond the Toy Aisle

Mattel is home to some of the world’s most trusted and recognised intellectual property, with brands including Barbie, Hot Wheels, UNO and Thomas and...

Sanrio Characters: Life-Long Companions for Kids and Families

For decades, Sanrio characters have grown alongside generations of children, remaining relevant as tastes, trends, and lifestyles evolve. This enduring appeal has positioned them...

Toy, Hobby & Licensing Fair 2026

Welcome to the 53rd Edition of The Bugg Report Magazine for the 2026 Toy, Hobby & Licensing Fair, proudly presented by the Australian Toy...

Licensing in Mexico – A Journey of Perseverance

It was 2011 when I walked into a department store in Mexico City and grabbed a Star Wars T-shirt. I looked at the label...

The New Toy Shelf: It’s Not in a Shop… It’s in a Scroll

📝 Kids now discover toys in a scroll, not a store. Here I explore how the “new toy shelf” works, why creators act as today’s...

End-of-Year Toy Industry Update

Last month, the ATA held its Annual General Meeting, where ATA President Jacqui Webster reported a positive financial result for the year ending 30...

From Automotive Badges to Licensing: The Fan Emblems Story

How a 50-Year Automotive Badge Manufacturer Reinvented Itself and Built a Multimillion-Dollar Licensing Business. For more than half a century, Luna Nameplate Industries (LNI) has...

Hello Kitty and Friends Take Over Sydney with New Shop-in-Shop at Meeq, Westfield

This December, Hello Kitty fans have a brand-new reason to visit Meeq at the Westfield shopping centre, one of Sydney’s premier shopping and tourism...

Paladone WeCool – Raising the Game in APAC

Founded in 1994 as a small but ambitious novelty-gift company based in the UK, Paladone WeCool has become a global leader in trend-led toys,...

The Festive Season of Christmas 2025

As we approach the festive season of Christmas 2025 and look toward the opportunities of a new year, this edition of The Bugg Report...

EMAIL NEWSLETTER

ADVERTISEMENT

LATEST MAGAZINE

LATEST POSTS