Introducing the 2023 Sydney Mid-Year Preview Event

This June the ATA will welcome our members and attendees to the 2023 Sydney Mid-Year event. This years’ fair is a sell-out again and we have so many great ATA members exhibiting their products in the main ballroom, Steeds, the boardrooms and on the mezzanine. We hope you check out each and every one of them to find out what to stock your shelves with leading up to the Christmas period.

Alice Sanderson
Alice Sanderson began her career with the ATA in 2010 while completing her bachelor in Event Management. Alice has been instrumental in managing the Australian Toy Association Events and took on the Executive Manager position in 2019. Alice is passionate about the industry and together with the ATA staff and Board, continues to serve the members.

This annual event has been running since 2017 and it provides an opportunity for our exhibitors to show product that may not have been available at the Melbourne fair as well as offer buyers an opportunity to place orders for the end of the year.

We will have just under 40 members exhibiting with 100’s of products on show over the two days. These include plush, games, arts & crafts, STEM, dolls, educational items and so much more.

On Wednesday night we have the industry function being held at Sahra by the River and this provides an opportunity to come network with the industry. All are welcome so if you haven’t purchased your tickets yet, there may still be time.

We are also running a raffle to raise funds for the Australian Toy Association Charity Foundation (ATACF) which provides support for children from low socio-economic backgrounds with their educational and mobility needs. So bring some pocket money along for a chance to have an adventure with the $1,000 Red Balloon voucher prize.

The ATACF, previously the Toy Charity Foundation, has provided over $30,000 in funding for therapy and sensory items for children with cerebral palsy, ADHD and ASD, laptops for home schooling during COVID, and we also helped fund programs assisting children with their learning through creative arts and STEM based education.

We thank our media partner Bugg Media for helping us to promote the event and we look forward to running another successful Sydney Mid-Year show on behalf of our members and the industry.

This article originally appeared in The Bugg Report Magazine Edition 44