Jasnor is a leading distributor and manufacturer of popular licensed toys and gifts, offering an extensive line-up of highly sought after brands across multiple product categories which include pre-school toys, gifts for baby, infant feeding, plush and seasonal collections. Their distribution and manufacturing portfolio includes iconic brands and characters including Pusheen, Play School, Disney Baby, The Wiggles, Beatrix Potter, The World of Eric Carle, The Gruffalo, Paddington Bear, and Sesame Street to name a few.
In partnership with BBC Studios, in 2023 Jasnor is thrilled to launch a wonderful collection of wooden toys and games in Australia, featuring Bluey, her Heeler family, and crew of playful friends. The exciting new range includes 17 wooden items covering role play, indoor play and outdoor play categories — sure to surprise and delight pre-schoolers and fans of the show. Retailers can select from an array of food playsets; traditional family favourite games such as Dominoes, Skittles and Charades; and also promote outdoor sports play with a Skipping Rope, Crazy Golf game and even a Cricket set in the launch collection. Stores can bring some Bluey fun to their shelves ‘for real life’ with these great gift ideas, covering multiple price points and gifting occasions. Featuring familiar character art and fun references to favourite Bluey episodes, the vibrant range is suitable for ages 3+, and the collection comes presented in easily recognisable Bluey-branded packaging.
Already famous for beloved book characters, in 2023 Jasnor is excited to partner with acclaimed author and illustrator, Megan Hess, to welcome another famous character — in the form of a pint- sized Parisian mouse – into their stable of iconic brands and characters. Claris, the beloved fashion-designer mouse, has featured in five best-selling children’s books, published by Hardie Grant Children’s Publishing, with half a million copies sold worldwide. Partnering with exclusive Australian retailers, Claris has come to life in selected stores in February 2023 and will be shared with the wider market at the Melbourne Toy Fair.
The launch collection includes premium plush in two sizes, a range of stationery essentials, accessories including a backpack and book bag, and feeding items including a gold cutlery set, 3 piece dinner set, drink bottle and lunch box, all featuring beautiful illustrations of the charming character.
However, this is just the beginning for the global merchandise campaign for Claris the Mouse, with Jasnor’s Claris plush, stationery and feeding items on the shelves of FAO Schwarz in New York City in February to coincide with New York Fashion Week! With Megan Hess herself attending an exclusive book signing event on 11th February, Jasnor’s Claris merchandise shone on the shelves of the iconic toy store, with a dedicated swing shop and two street-facing windows allocated for the event. The brand also has a permanent branded display fixture on the mezzanine level of the toy store to ensure the little mouse continues to capture the hearts of fashion-obsessed fans.
Be sure to visit Jasnor at the Australian Toy, Hobby and Licensing Fair in March to see their comprehensive collection of iconic brands and characters as they celebrate their 35th Anniversary in 2023!
This article originally appeared in The Bugg Report Magazine Edition 43
