Press Releases

Joypixels and Born Licensing Celebrate Raft of New Advertising Deals Across Globe

LONDON, 24 April 2019 – JoyPixels, owner of over 2,800 emoji icons, and their agent Born Licensing are celebrating the launch of a variety of advertising campaigns featuring their high quality emojis.

The campaigns have covered a broad range of categories including telecommunications, FMCG, financial services, reproductive health, child safety and retail.

The most recent campaign launch was with New Zealand telecommunications provider 2degrees who has incorporated JoyPixels emojis across their new major advertising push which includes TV, online, social media, outdoor, in-store and other platforms.1

In February JoyPixels emojis helped celebrate The BAFTA awards with British mobile network operator EE who launched a chatbot featuring Shudu – the world’s first AI stylist. Shudu shared snaps live from the red carpet with viewers via an innovative new online chatbot. To help connect with viewers Shudu leveraged a selection of JoyPixels emojis in conversation!2

British supermarket chain Morrison’s licensed JoyPixels emojis to celebrate World Book Day in March. The emoji designs were used to illustrate children’s book titles and the supporting copy encouraged their followers to guess them.3

JoyPixels emojis were also used to send a clear message by Police of Scotland who aligned with child protection charity Stop It Now! in a campaign to protect children from online predators.4

Other companies to license JoyPixels emojis in their advertising include Monzo Bank, restaurant app Just Eat and German supermarket chain Edeka.

Rick Moby, Founder of JoyPixels commented: “We’re thrilled to see our emoji range licensed across such a broad range of advertising campaigns, which shows just how versatile our portfolio can be. We’re dedicated to providing maximum joy through masterful design and we strive to create the most modern and unique, best in class designs for all of our Licensees to use across their product.”

David Born, Director of Born Licensing commented: “We work with advertising agencies on a daily basis and we know how important design quality is to them. I have no doubt that advertisers are choosing JoyPixels emojis because their designs are superior to other options on the market.”

Other major companies to license JoyPixels include Kellogg’s, TikTok, PlayStation, T-Mobile, Intel, Virgin and Bloomberg.

1 2degrees campaign:
2 EE campaign:
3 Morrisons campaign:
4 Police Scotland: