Column written by — David Born Director at Born Licensing Super Bowl is the biggest advertising event of the year. A few months ago Super Bowl LIV was watched all or in part by 148.5 million viewers. Naturally, the cost to advertise each year increases and this year a 30 second slot cost advertisers an […]
UK insurance company Direct Line have launched an exciting new advertising campaign featuring three popular licensed properties; RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Each character is the star of their own advert, all of which premiered simultaneously at 21:15 on Friday 6th March. In a world-first TV and […]
The Bugg Report had the chance to speak to David Born, Founder and Director at Born Licensing prior to Brand Licensing Europe. David provided some insight into his time in the Australian Licensing Industry, the launch of Born Licensing, his experience throughout the global licensing industry and the power of licensing IP in advertising. We […]
WORLD EMOJI DAY , 17 July 2019 – JoyPixels Inc., creators of authentic digital emoji icons, and master licensing agent Born Licensing are celebrating World Emoji Day by announcing six new agents to represent the JoyPixels emoji icon portfolio. Nimbus Nine Consulting has been announced as the UK licensing agent and will manage existing Licensees […]
LONDON, 24 April 2019 – JoyPixels, owner of over 2,800 emoji icons, and their agent Born Licensing are celebrating the launch of a variety of advertising campaigns featuring their high quality emojis. The campaigns have covered a broad range of categories including telecommunications, FMCG, financial services, reproductive health, child safety and retail. The most recent […]
[siteorigin_widget class=”WP_Widget_Custom_HTML”][/siteorigin_widget] The Bugg Report catches up with David Born, Founder & Director at Born Licensing, to ask him five key questions about the business in five minutes! About Born Licensing Born Licensing is a licensing agency specialising in licensing of IP across advertising and consumer products.
London based licensing firm Born Licensing has signed a representation agreement with JoyPixels Inc., the official licensing brand of EmojiOne digital icons. Born Licensing will operate as their licensing agent in the advertising and marketing category. The pairing has already resulted in two deals; one with UK online food order and delivery service Just Eat […]
Iconic British fashion doll Sindy is the star of the next MoneySuperMarket campaign, with a 1-minute advert which premiered during X Factor on ITV Saturday evening. In the 60 second launch spot we see Sindy and Sindy pay homage to iconic 1991 film Thelma and Louise. Set to the sound of Fleetwood Mac’s ‘Go Your […]