Press Releases

Merchantwise Licensing’s May Gibbs Partners with Australia Post for Mother’s Day

Merchantwise Licensing’s May Gibbs brand has partnered with Australia Post for the first time with an exclusive Mother’s Day homewares range from leading Australian homewares distributor CWM Homewares now available in store and online and features classic gift items in three colour stories, Safe Travels, In The Treetops and Blossom Love.

Celebrating the 80th anniversary of the compendium book, ‘The Complete Adventures of Snugglepot and Cuddlepie’ first published in 1940, each colour story includes a single wall travel mug ($9.99), cup and saucer ($14.99), side plate ($9.99) as well as a mug and saucer ($9.99).

In addition, the In The Treetops range features a three piece children’s plate, bowl and mug set ($24.99), one double-handled children’s mug ($9.99) and a three piece children’s cutlery set ($19.99).

Also available are a set of two tea towels ($19.99) and a set of four coasters ($9.99) in a Gumnut Adventures pattern theme.

The May Gibbs ‘Snugglepot, Cuddlepie & Friends – A Collection of Classic Illustrations to Colour’ book ($9.99) from Scholastic Australia is also available exclusive to Australia Post and features May Gibbs original line art suitable for both adults and children to colour in.

Australia Post will also be stocking four previously released Scholastic Australia individual Gumnut Tales storybooks for kids – ‘A Snugglepot Tale’, ‘A Cuddlepie Tale’, ‘A Little Ragged Blossom Tale’ and ‘A Little Obelia Tale’.

Snugglepot, Cuddlepie & Friends

The brand has also partnered with Walnut Melbourne for a fourth time as part of the retailer’s Winter 2020 collection, with the range including an assortment of girl’s and boy’s hats, bibs, blankets, tees, dresses, pants, leggings and winter onesies.

“We are extremely pleased to be partnering with Australia Post for this first-time collection ahead of Mother’s Day in Australia. Not only does the range include beautiful gifts, it celebrates the 80th anniversary of the compendium book, ‘The Complete Adventures of Snugglepot and Cuddlepie’ first published in 1940. We look forward to the brand’s continued growth in 2020 with lines of new product releases as well as launches with existing May Gibbs’ partners such as Walnut Melbourne,” said Merchantwise Licensing’s May Gibbs Brand Manager, Rosalie May.

Rosalie May

Born in 1877 in Kent, United Kingdom, May Gibbs arrived in Australia at the age of four. She drew and painted as a child and went on to study art in Western Australia and in the UK before settling in Sydney as a children’s books author and illustrator.

2016 marked 100 years of May Gibbs’ first children’s cook Gumnut Babies and 2018 celebrated the Tales of Snugglepot and Cuddlepie centenary.

On her passing in 1969 she bequeathed 50% of the copyright of all her works to The Northcott Society and 50% to Cerebral Palsy Alliance. Through her foresight and generosity, proceeds from the sale of May Gibbs products have supported thousands of Australian children with disability and their families.

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