New Dates: Toy Hobby & Licensing Fair 2024

The Australian Toy Association (ATA) serves as the representative organization for a wide spectrum of entities in the toy industry, including distributors, wholesalers, importers, manufacturers, retailers, and licensors, along with their associated products. We offer comprehensive guidance on safety and compliance, encompassing both voluntary and regulatory standards for toys. Additionally, we provide valuable industry data, covering both the retail and consumer aspects, and we take pride in managing the largest business-to-business (B2B) trade fair in the country.

Our Toy Fair stands as a pivotal platform for more than 180 exhibitors to display their products to both major and independent retailers alike. It serves as a prime opportunity for networking and procurement for not only suppliers and retailers but also licensing and suppliers to the industry. The 2024 Fair is scheduled to take place at the Melbourne Convention and Exhibition Centre in Melbourne, commencing on Sunday, February 11th and concluding on Wednesday, February 14th.

The fair will feature thousands of well-known and boutique toy brands, drawing visitors not only from Australia and New Zealand but also from around the globe. Our 2023 Fair was a resounding success and marked the first trade event hosted by ATA since the onset of the pandemic in 2020. We were thrilled to resume business activities, and it was evident that the industry shared our enthusiasm, with support from leading manufacturers such as LEGO, Mattel, Moose, Hunter Products, and Headstart, among others. Alongside the Fair is our awards program, which recognizes outstanding individuals, products, and licenses that have demonstrated success and significantly influenced the industry.

An example of such an accolade is the Rising Star Award, designed to honor emerging talent in the industry. In 2024, in conjunction with this prestigious award, the ATA is set to unveil our Mentor/Mentee program, aligning seamlessly with ATA’s core mission of providing services that enhance the toy industry’s performance.

As an enticing incentive, the four finalists of the 2024 Rising Star Award will receive automatic, exclusive entry into this program, affording them the valuable opportunity to connect with a distinguished industry leader. We are enthusiastic about expanding this remarkable initiative to include ATA members who express an interest in participating.

As we look ahead to 2024, the Fair and all its associated events is shaping up to be another prosperous event for our stakeholders.

We extend a warm invitation to join us and partake in the enjoyment that the Australian Toy Hobby and Licensing Fair offers.

This article is also featured in Edition 45 of The Bugg Report Magazine