Entertainment One and Hasbro, home of the iconic Transformers brand, has partnered with National Basketball League (NBL) team, Melbourne United on a multi-platform campaign...
Brand extension agency Asembl has teamed up Diageo’s Baileys with Sara Lee for a multi-year partnership of game-changing desserts.
First to launch as part of...
Paramount Australia and New Zealand (ANZ) held its annual Consumer Products Partner Showcase in Melbourne last week, unveiling to key retailers and licensees a...
The Australian creators of the original Play Pouch, in partnership with Imagination Entertainment, are thrilled to have secured licensing rights for Paramount’s hit animated...
BBC Studios has sealed a worldwide partnership with Hasbro for co-branded classic games and Play-Doh® inspired by Ludo Studio’s Emmy® Award-winning animated sensation Bluey.
The...
Australian based sport licensing specialist Velocity Brand Management (VBM) has announced that it has been appointed by the Federation Internationale de Football Association (FIFA)...
The FIFA Women’s World Cup 2019 was a defining moment. Having garnered over one billion viewers and inspired thousands of new footballers around the...
