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By The Bugg Report

Welcome to Impact Merch. New Name. Same Great Service.

Known originally as Impact Posters, we have been a leading supplier of licensed merchandise for over 30 years. Since then we've become so much more...

Squatter to Fly with New Growth Plan

Squatter's focus on sheep farming reflects the inextricable link between this industry and Australian history more broadly. Since 1797, wool has been central to...

The Australian Toy Association Serves The Industry In Many Important Ways

The annual Toy Fair is the premier Toy industry event in Australia and members of the ATA benefit from a generous discount to exhibit....

Why Advertising Is More Important Than Ever?

COVID 19 is changing the way we shop, the way we evaluate the things we buy, the time we spend deciding if we really...

Knowledge Is Profit — What the licensing industry needs to know about Mum Shopper Habits today

Column written by — Christie NicholasChief Growth Partner at Mumpower There are over 6 million mums in Australia and they largely hold the cards to...

Will You Rise to the Challenge?

I recently Tweeted to the effect that COVID-19 would reveal the best and the worst in businesses around the world. The virus has clearly...

Rise and Shine! by Peter Hollo

I have been doing human resources consulting and recruitment marketing on an international scale for many years now and there is this one question...

7 Step Plan to Increase Your Value Proposition

Christie Nicholas is the Chief Growth Partner at Mumpower, Australia’s leading agency shaping brands that speak to Mums. Christie joins The Bugg Report as an...

Market Wrap Updates from ViacomCBS

ViacomCBS announced completion of the merger of CBS and Viacom end of last year creating a leading, global premium content powerhouse with global scale...

Another Big Year For Smash Hit Bluey

Home-grown animated series Bluey continues to win hearts across Australia and the world. A smash hit with families, Bluey has been widely praised for...

A New Era for Squatter — 100% Australian Owned and Operated

Squatter has enjoyed 60 years of providing fun and education to kids and families all over Australia and now for the very first time...

Get Your Brand On The Front Foot With These 2020 Marketing Predictions

Christie Nicholas is the Chief Growth Partner at Christie Nicholas is the Chief Growth Partner at Mumpower, Australia’s leading agency shaping brands that speak to Mums....

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