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Only Watching for the Ads — How Licensing Continues to Build Across the Advertising Space

Column written by — David Born Director at Born Licensing Super Bowl is the biggest advertising event of the year. A few months ago Super Bowl LIV was watched all or in part by 148.5 million viewers. Naturally, the cost to advertise each year increases and this year a 30 second slot cost advertisers an […]

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The Age of Digital by Isabel Wu

If there was still any doubt, we are well and truly in the age of digital: technology is now a part of our solutions to every problem. Column written by — Isabel Wu Managing Director of Meta Management Solutions An Age of 3 Digital Phases (so far)… Since the internet first launched 30 years ago, […]

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Knowledge Is Profit — What the licensing industry needs to know about Mum Shopper Habits today

Column written by — Christie Nicholas Chief Growth Partner at Mumpower There are over 6 million mums in Australia and they largely hold the cards to household discretionary spend. Based on previous ABS data, this is a total weekly amount of $1,425 per household. Discretionary spend by default includes within this amount all the core […]

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Will You Rise to the Challenge?

I recently Tweeted to the effect that COVID-19 would reveal the best and the worst in businesses around the world. The virus has clearly produced problems for all business owners and while some have risen to the challenge to support their customers, suppliers and affiliates, some have behaved appallingly. I’m happy to say that the […]

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Rise and Shine! by Peter Hollo

I have been doing human resources consulting and recruitment marketing on an international scale for many years now and there is this one question that I hear quite frequently. Probably quite surprisingly, it comes from both employers and job seekers in equal shares and the question is, how can I find the perfect match? The […]

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According to Downsey — Edition 10 (Recovery)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report Like the licensing business worldwide, the UK industry has been severely challenged by the economic and social impact of Covid-19. The country has been in Lockdown for many weeks with a gradual easing of restrictions currently underway but we […]

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According to Downsey – Edition 9 (Furloughed)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report Up to three weeks ago most people in the UK hadn’t heard of the word furlough. Now it is part of the nation’s lexicon and sadly a lot of people in licensing have been furloughed. The nation is facing […]

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7 Step Plan to Increase Your Value Proposition

Christie Nicholas is the Chief Growth Partner at Mumpower, Australia’s leading agency shaping brands that speak to Mums. Christie joins The Bugg Report as an exclusive guest writer and will share important intelligence that will help your brand prosper in a changing market. More than likely at the moment, the marketing initiatives you had previously adopted […]

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Market Wrap Updates from ViacomCBS

ViacomCBS announced completion of the merger of CBS and Viacom end of last year creating a leading, global premium content powerhouse with global scale including leadership positions in markets across Australia, New Zealand, the U.S., Europe, Latin America and Asia. ViacomCBS will be home to more than 140,000 premium TV episodes and 3,600 film titles, […]

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Another Big Year For Smash Hit Bluey

Home-grown animated series Bluey continues to win hearts across Australia and the world. A smash hit with families, Bluey has been widely praised for its joyous yet honest portrayal of young family life. In the last 12 months it has become one of Australia’s most popular children’s brands with BBC Studios securing a number of […]